British Hairdressing Business Awards: Judges' Entry Advice

Thinking of entering HJ's British Hairdressing Business Awards? We spoke to the sponsors to find out their top tips for a winning entry - and what they're going to be looking for when it's time to judge. Here's just some of their advice - don't forget to click through to hear more insight from the experts!

Manager of the Year, sponsored by L'Oréal Professionnel

"It could be team building, time management, new systems or new ways of working – we don’t mind…. But don’t forget to tell us how your initiative and ideas made a difference to your business in terms of sales, morale or other measures you put in place."

Salon of the Year 1, sponsored by Salon Services

"Professionals should focus on what separates them from the rest of the pack and ensure that they cover all of the required criteria points. There are thousands of fantastic salons and professionals in our industry, but no two businesses or people are the same."

Retail Salon of the Year, sponsored by Fresh Approach

"Every survey you read about retailing in salons tells us that clients aren’t spoken to about the products that are used in them while in the salon. If you enter, let alone win, Retail Salon of the Year, it means that you take customer service seriously."

Salon Team of the Year, sponsored by Affinage

"Don’t waffle, make the key points that you want to raise stand out and always answer the question."

Training Award, sponsored by Wella Professionals

"Keep your entry simple, follow the criteria, tell a story and make it easy for the judges to see how the criteria has been met. Your entry should be professionally presented and include some real evidence of achievement."

Male Grooming Salon of the Year, sponsored by Andis

"Find a way to let your talent break out of the crowd; your uniqueness may raise eyebrows and create discussion, but certainly won’t be overlooked."

Customer Care Award, sponsored by Kérastase

"As consumer behaviour changes, clients are now more savvy than ever and, as such, more demanding in what they consider to be an outstanding service. Providing a flawless experience is the way in which you can add value to a client’s journey within your salon."