By curating a seamless journey from the backwash to the styling station, and ensuring time spent in the salon is relaxing, comfortable and memorable, salons are not only building their reputation and loyalty – they’re also giving their business a competitive advantage.

The NHBF calls on Government to reduce rising employment costs preventing hair and beauty businesses from hiring apprentices, as UK youth unemployment climbs to 16.1% and sector jobs come under pressure.

If SS26 was about polish and playfulness, AW26 turns inward – embracing narrative, contrast and character-led styling. This season, hair became an extension of storytelling on the runway, reflecting themes of travel, heritage, control, rebellion and romanticism.

Industry experts weigh in on their favourite hair looks from the BAFTAs 2026...