Is your price right? Charging incorrectly for your services is a fast-track to failure, but how much is too much and how do you work out the sweet spot? Business owners will share how their prices ensure profit and client loyalty.
Kelly Shaw is the founder of Hampshire’s award-winning k:SPA and a salon business mentor supporting owners to build profitable, self-managing businesses. With over 30 years in the industry and 17 years of salon ownership, Kelly brings a rare blend of luxury-level standards and commercial realism to pricing and leadership. She is the author of How to Make Your Salon Work, So You Don’t Have To!
Online giants have changed the way clients shop, but salons still hold the most powerful advantage of all… trust and physical connection. Here’s how to use it to your advantage. Walk away with practical tactics to turn consultations into high-value retail moments, without sounding pushy, sales-y or scripted.
Jo Wong is a business development consultant and commercial leader with 15+ years of experience across Estée Lauder Companies, FARFETCH, and FKAH. In 2025, she launched her consultancy to champion Black female founders and close the wealth gap. She is a neurodivergent, Black, American-Trinidadian mother and expat, and a speaker on leadership, authenticity, and identity.
Gemma Jarvis is the founder and owner of The Beauty Room in Whitstable, an award-winning salon she established in 2010. With over 26 years in the beauty industry, Gemma began her career as an in-flight beauty therapist for Virgin Atlantic before building a thriving, 12-strong team and a Dermalogica Platinum account. Passionate about education, apprenticeships, and ethical leadership, she is a strong advocate for industry regulation and advanced skin treatments.
Patrick Gildea is the founder of Patrick Gildea Hairdressing, where he has transformed the salon experience by combining expert haircare with personalised homecare guidance. Passionate about client relationships and stylist development, Patrick created The Perfect Consultation, a system that empowers stylists to confidently recommend products while increasing client satisfaction and loyalty.
Jason Bevan, ex head of creative development for Warner Bros and co-founder of Content Creative Studios, will share insider secrets from the big movies and their makers. His five key takeaways will include practical examples to help you enhance your customer experience and, crucially, grow revenues.
Co-Founder Content Creator Studios, Ex Warner Bros, Disney. Creativity, innovation & storytelling keynote speaker/ideation moderator.
A breakdown of the Key Performance Indicators that reveal what is really happening inside your business. Learn which numbers matter most, how to track them without getting lost in spreadsheets, and how to use data to make confident decisions on pricing, staffing and growth. You will leave with a simple framework that brings clarity and control to your salon.
Michael Van Clarke is one of London’s leading hairdressing experts, with nearly 50 years’ experience at the cutting edge. He has travelled the world looking after the most discerning clients, including nine Royal families, political leaders, models, rock stars and A-List film celebrities. He has worked with leading international designers for their catwalk shows, worked in photographic studios for the top magazines, getting his first eight-page Vogue spread at just 19.
Jessica White is an award-winning nail artist and founder of Blanc Studios, a luxury salon and training academy in Leeds. A First-Class Law graduate turned entrepreneur, Jessica is celebrated for her creativity, precision, and forward-thinking approach to beauty. She has received multiple industry awards for her artistry and innovation, cementing her reputation as one of the UK’s leading nail professionals.
Use smart technology to streamline bookings, reduce no-shows, personalise marketing and improve the client journey – all without losing the human touch. These experts will share which tools genuinely deliver return on investment, how to avoid costly tech mistakes, and how to implement AI in simple steps that support your team rather than replace them.
Noel Halligan is the co-owner and creative director of NOCO Hair Bristol, an award-winning salon he founded in 2018 alongside business partner Corey Taylor. Passionate about the science behind hair cutting and the future of the industry, Noel is a strong advocate for using technology and AI to streamline processes, improve consistency, and enhance client experience, while keeping creativity firmly human-led.
Kerri-Ann Angus is a Positive Psychology Coach specializing in corporate wellbeing and resilience. With a diverse professional background that includes founding and running Peaches, a successful specialist waxing brand with three salons and two education centres across Scotland, she brings real-world business experience to her work.
A crack team of salon owners share five practical strategies that help them stay profitable, relevant, and resilient. Leave with a roadmap that protects your business today, while building momentum for long-term success.
Sean Hanna is a renowned figure in the UK hairdressing industry.Over the past 50 years, Sean Hanna has lived the entrepreneur’s voyage. From his first salon in Worcester Park which was generating £20K per year in year 1 - he grew the business to an extremely profitable multi-million-pound brand with 10 salons and an academy. He has lived the journey from loving being behind the chair, to coming out from behind the chair to grow the business.
Rosie Kefford is an award winning salon owner and beauty industry professional with over 20 years’ experience. She has built and led multiple successful salon businesses, specialist clinics as well as education platforms and is known for her focus on sustainability, specialism and long term career design within the beauty industry.
Exceptional salons are not built on great beauty results alone, they’re built on unforgettable client experiences. Chart the full client journey from first click to returning regular, revealing how small improvements at each touchpoint can transform retention and revenue.
SAMANTHA CUSICK IS AN INDUSTRY POWERHOUSE. COMBINING UNFALTERING COLOUR SKILLS AND BUSINESS INTUITION, HER BALAYAGE AND COLOUR SPECIALIST SALONS IN CENTRAL LONDON ARE A FAVOURITE WITH PRESS, INFLUENCERS AND CELEBRITIES. HER ROLE AS A GLOBAL AMBASSADOR FOR LEADING HAIR BRANDS SHOWCASES SAMANTHA’S ABILITY TO UNDERSTAND AND ENGAGE BOTH HAIRDRESSERS AND CONSUMERS.
The Skin Investment Clinic is a leading skincare clinic dedicated to helping people achieve long-term skin health through expert-led treatments, education, and a holistic approach to skincare. Founded by Holly Mason, the clinic specialises in personalised skincare solutions, with a strong focus on supporting young people struggling with acne. Holly’s journey from the financial world to skincare expert was fuelled by her personal battle with adolescent and adult acne.
Hannah Bramwell is the founder of Lashology England, a UK‑based lash tech mentoring and business growth brand that helps lash artists get fully booked using social media and strategic training. With a focus on empowering beauty professionals and supporting their businesses with practical tools and industry insight, she’s built a community of over 1,000 lash techs who benefit from her expertise and guidance in growing their client base and online presence.
Fact: the next generation has new values, expectations and ways of working. This session explores how modern leaders can inspire, engage and retain emerging talent while maintaining high standards and performance. Learn how to communicate with clarity, build confidence in young professionals, and create a culture that supports growth, accountability and long-term careers.
Christel boasts an impeccable pedigree with a combination of creative flair and technical expertise that has seen her become one of the industries most respected and skilled colourists, renowned for her chic Scandi style, creative flair and precise technical skill resulting in her wining the prestigious British Hairdressing Awards British Colour Technician of the Year Award three times. Christel’s passion for colour has seen her be successful with a range of creative projects
Tilly joined Lara Johnson Lifestyle in 2020 after graduating with First Class Honours in Law, having studied at Swansea and San Francisco State University. With a passion for people and an eye for detail, she quickly progressed within the company to become Operations Director. Tilly oversees the day-to-day running of the salon, managing operations and nurturing a strong, supportive workplace culture.
Jamie-Lee is the owner of B-unique Beauty and Aesthetics with over 16 years’ industry experience. She is known for her clear standards, practical leadership style and ability to build confident, professional therapists while maintaining high performance and accountability.
Lola Dansu is the founder of ASME Collective and Retail60, empowering the next generation to see beauty and wellness as more than vanity — as a pathway to confidence, skills, and economic opportunity. She bridges education and industry, helping students and entrepreneurs access future-ready careers, hands-on training, and scalable business strategies.
Social media doesn’t have to feel like a second full-time job. This session shows how to create high-impact content – discover what to post, when to post it, and how to turn views into actual enquiries and bookings, all without the burn out!
Josh Lamonaca is a barber, educator, and co-founder of Menspire, an international barbering brand with locations in Amsterdam, the US, Italy, and Malaysia. With over a decade of experience, Josh is passionate about short hair, cross-gender techniques, and sharing knowledge. He regularly travels worldwide to educate barbers, advocating for continual professional development and mentoring the next generation of talent in the industry.
Rob Wood has 20 years in the hairdressing industry and 10 years ago found a real passion with client who have hair loss. Following a life changing experience with a hair system on a good friend he knew his path within the industry. With TV appearances on channel 4’s Steph’s Packed Lunch & ITV This Morning Rob loves sharing his expertise with hair loss clients, hairstylists and barbers all over the UK & Europe.
With over 20 years of experience in the beauty and wellness industry, Jessica Mee is the founder and driving force behind JM Medispa, a leading MediSpa known for its holistic approach to skin, wellness, and client care. Jessica’s career began at Oxford International College of Beauty (OICB), where she earned her CIBTAC and CIDESCO qualifications at just 17, setting the foundation for an international career in spas across the UK, the US, and Italy.
Francesca Otote is a trained aesthetic nurse and Nurse Director at Cactus Laser Clinic, a London-based clinic she co-founded to champion safe, ethical, and inclusive aesthetics—especially for Black and Brown skin. She leads on clinical standards, training, and governance, and regularly speaks on ethical practice, patient safety, and building diverse, inclusive clinical environments.
Sam Conniff, a best-selling author and award-winning entrepreneur, will host a workshop that promises to turn traditional business thinking on its head and help you shift your mindset, challenging convention to make positive change. Attendees can expect actionable insights designed to be applied immediately within their salon environment.
Sam Conniff is a best‑selling author, speaker, and multi‑award‑winning social entrepreneur known for his work at the intersection of creativity, leadership, and change. He co‑founded the BAFTA‑winning creative studio Don’t Panic and the purpose‑driven social enterprise Livity, and wrote the international bestseller Be More Pirate, a global movement on creative rule‑breaking and positive disruption.
Yesterday’s best-selling services aren’t guaranteed to keep driving business. Learn how to identify emerging trends, adapt your menu without diluting your brand, and price with confidence. You will leave with a clear understanding of what modern clients are really paying for, and how to position your salon to meet those needs.
Jordanna was surrounded by hairdressing success from a very young age with her award winning parents Anestis Cobella and Beverly C MBE. Always fascinated, she decided to take a turn in her career path after having graduated from University with a Law degree, she threw herself headfirst into the Cobella business and worked tirelessly day and night training creatively and also grasping the business, marketing and PR side of the industry.
With over 25 years in the beauty and aesthetics industry, Alison brings a rare blend of clinical precision, educational leadership, and deep industry knowledge. She’s held roles from clinic trainer to lecturer at one of London’s top beauty schools and today leads a multi-award-winning practice known for results–driven, luxury skincare.
Artist, hairdresser and activist Louis Byrne will be bringing the Confessions Booth LIVE, an immersive experience built on honesty and human connection. Not therapy. Not performance. Just real moments, shared safely, showing what happens when we stop fixing and start listening, to ourselves and to each other.
Louis Byrne is a celebrated session stylist, empowerment coach, and LGBTQIA+ advocate whose career spans luxury brands, editorial titles, and television’s most recognisable hair moments. His work has featured in Vogue, Numéro and Wonderland, alongside collaborations with L’Oréal Professionnel, Tom Ford Beauty and ITV. A pioneer of holistic hairdressing, Louis founded I Can, I Am, I Will – an empowerment programme to support creativity and wellbeing – now embraced everywhere from Soho House to schools.