Is your price right? Charging incorrectly for your services is a fast-track to failure, but how much is too much and how do you work out the sweet spot? Business owners will share how their prices ensure profit and client loyalty.
Online giants have changed the way clients shop, but salons still hold the most powerful advantage of all… trust and physical connection. Here’s how to use it to your advantage. Walk away with practical tactics to turn consultations into high-value retail moments, without sounding pushy, sales-y or scripted.
Celebrity blogger, author and successful entrepreneur Caroline Hirons has achieved celebrity status, and her professional brand, launched last year, is already taking the market by storm. We interview the real Caroline to uncover her practical tips and solutions for the forward-thinking salon business owner.
Jason Bevan, ex head of creative development for Warner Bros and co-founder of Content Creative Studios, will share insider secrets from the big movies and their makers. His five key takeaways will include practical examples to help you enhance your customer experience and, crucially, grow revenues.
A breakdown of the Key Performance Indicators that reveal what is really happening inside your business. Learn which numbers matter most, how to track them without getting lost in spreadsheets, and how to use data to make confident decisions on pricing, staffing and growth. You will leave with a simple framework that brings clarity and control to your salon.
Michael Van Clarke is one of London’s leading hairdressing experts, with nearly 50 years’ experience at the cutting edge. He has travelled the world looking after the most discerning clients, including nine Royal families, political leaders, models, rock stars and A-List film celebrities. He has worked with leading international designers for their catwalk shows, worked in photographic studios for the top magazines, getting his first eight-page Vogue spread at just 19.
Use smart technology to streamline bookings, reduce no-shows, personalise marketing and improve the client journey – all without losing the human touch. These experts will share which tools genuinely deliver return on investment, how to avoid costly tech mistakes, and how to implement AI in simple steps that support your team rather than replace them.
A crack team of salon owners share five practical strategies that help them stay profitable, relevant, and resilient. Leave with a roadmap that protects your business today, while building momentum for long-term success.
Sean Hanna is a renowned figure in the UK hairdressing industry.Over the past 50 years, Sean Hanna has lived the entrepreneur’s voyage. From his first salon in Worcester Park which was generating £20K per year in year 1 - he grew the business to an extremely profitable multi-million-pound brand with 10 salons and an academy. He has lived the journey from loving being behind the chair, to coming out from behind the chair to grow the business.
Exceptional salons are not built on great beauty results alone, they’re built on unforgettable client experiences. Chart the full client journey from first click to returning regular, revealing how small improvements at each touchpoint can transform retention and revenue.
SAMANTHA CUSICK IS AN INDUSTRY POWERHOUSE. COMBINING UNFALTERING COLOUR SKILLS AND BUSINESS INTUITION, HER BALAYAGE AND COLOUR SPECIALIST SALONS IN CENTRAL LONDON ARE A FAVOURITE WITH PRESS, INFLUENCERS AND CELEBRITIES. HER ROLE AS A GLOBAL AMBASSADOR FOR LEADING HAIR BRANDS SHOWCASES SAMANTHA’S ABILITY TO UNDERSTAND AND ENGAGE BOTH HAIRDRESSERS AND CONSUMERS.
Fact: the next generation has new values, expectations and ways of working. This session explores how modern leaders can inspire, engage and retain emerging talent while maintaining high standards and performance. Learn how to communicate with clarity, build confidence in young professionals, and create a culture that supports growth, accountability and long-term careers.
Christel boasts an impeccable pedigree with a combination of creative flair and technical expertise that has seen her become one of the industries most respected and skilled colourists, renowned for her chic Scandi style, creative flair and precise technical skill resulting in her wining the prestigious British Hairdressing Awards British Colour Technician of the Year Award three times. Christel’s passion for colour has seen her be successful with a range of creative projects
Tilly joined Lara Johnson Lifestyle in 2020 after graduating with First Class Honours in Law, having studied at Swansea and San Francisco State University. With a passion for people and an eye for detail, she quickly progressed within the company to become Operations Director. Tilly oversees the day-to-day running of the salon, managing operations and nurturing a strong, supportive workplace culture.
Social media doesn’t have to feel like a second full-time job. This session shows how to create high-impact content – discover what to post, when to post it, and how to turn views into actual enquiries and bookings, all without the burn out!
Rob Wood has 20 years in the hairdressing industry and 10 years ago found a real passion with client who have hair loss. Following a life changing experience with a hair system on a good friend he knew his path within the industry. With TV appearances on channel 4’s Steph’s Packed Lunch & ITV This Morning Rob loves sharing his expertise with hair loss clients, hairstylists and barbers all over the UK & Europe.
Sam Conniff, a best-selling author and award-winning entrepreneur, will host a workshop that promises to turn traditional business thinking on its head and help you shift your mindset, challenging convention to make positive change. Attendees can expect actionable insights designed to be applied immediately within their salon environment.
Yesterday’s best-selling services aren’t guaranteed to keep driving business. Learn how to identify emerging trends, adapt your menu without diluting your brand, and price with confidence. You will leave with a clear understanding of what modern clients are really paying for, and how to position your salon to meet those needs.
Artist, hairdresser and activist Louis Byrne will be bringing the Confessions Booth LIVE, an immersive experience built on honesty and human connection. Not therapy. Not performance. Just real moments, shared safely, showing what happens when we stop fixing and start listening, to ourselves and to each other.