Kick-start the new financial year at the Salon Growth Summit London at Olympia London from 1-2 March. Brought to you by Hairdressers Journal International and Professional Beauty, this dedicated business event is designed specifically to strengthen your salon for 2026 and beyond.
The Salon Growth Summit's Main Stage offers two days of practical insights and industry-renowned speakers. You’ll learn how to build pricing strategies that protect profit, finally crack what KPIs matter most to you and discover how to future-proof your salon against changing client demands and financial climates, plus so much more.
You can also meet leading professional brands, explore new suppliers and have commercially-focused conversations that support smarter investment decisions for your business, not to mention high-level networking opportunities. This two-day event will elevate business and motivate you and your team, and will culminate in HJ’s British Hairdressing Business Awards 2026 on Monday 2 March.
Book Your Tickets Here
Sunday 1 March
10.30 – 11.15 CHARGE YOUR WORTH: PRICING STRATEGIES THAT EQUAL PROFIT
Kelly Shaw, Alan Austin-Smith
Is your price right? Charging incorrectly for your services is a fast-track to failure, but how much is too much and how do you work out the sweet spot? Business owners will share how their prices ensure profit and client loyalty.
11.15 – 12.00 COMPETING WITH CLICKS: SALON RETAIL TACTICS FOR 2026
Jo Wong, Gemma Jarvis, Patrick Gildea
Online giants have changed the way clients shop, but salons still hold the most powerful advantage of all… trust and physical connection. Here’s how to use it to your advantage. Walk away with practical tactics to turn consultations into high-value retail moments, without sounding pushy, sales-y or scripted.
12.00 – 12.45 CAROLINE HIRONS: BREAKING BOUNDARIES TO ACHIEVE SUCCESS
Celebrity blogger, author and successful entrepreneur Caroline Hirons has achieved celebrity status, and her professional brand, launched last year, is already taking the market by storm. We interview the real Caroline to uncover her practical tips and solutions for the forward-thinking salon business owner.
12.45 – 13.45 NETWORKING BREAK
13.45 - 14.30 JASON BEVAN: ROCKET FUEL YOUR SALON BUSINESS WITH INNOVATION AND CREATIVITY
Jason Bevan, ex head of creative development for Warner Bros and co-founder of Content Creative Studios, will share insider secrets fromthe big movies and their makers. His five key takeaways will include practical examples to help you enhance your customer experience and, crucially, grow revenues.
14.30 – 15.15 KPIS EVERY SALON OWNER SHOULD TRACK
Michael van Clarke, Jessica White
A breakdown of the Key Performance Indicators that reveal what is really happening inside your business. Learn which numbers matter most, how to track them without getting lost in spreadsheets, and how to use data to make confident decisions on pricing, staffing and growth. You will leave with a simple framework that brings clarity and control to your salon.
15.15 - 15.30 BREAK
15.30 - 16.15 AI IN THE SALON: TECH THAT PAYS YOU BACK
Noel Halligan, Kerri-Ann Angus
Use smart technology to streamline bookings, reduce no-shows, personalise marketing and improve the client journey – all without losing the human touch. These experts will share which tools genuinely deliver return on investment, how to avoid costly tech mistakes, and how to implement AI in simple steps that support your team rather than replace them.
16.15 - 17.00 5 WAYS TO FUTURE-PROOF YOUR SALON
Sean Hanna, Rosie Kefford
A crack team of salon owners share five practical strategies that help them stay profitable, relevant, and resilient. Leave with a roadmap that protects your business today, while building momentum for long-term success.
Monday 2 March
10.15 - 11.00 THE CLIENT JOURNEY – ATTRACT, DELIGHT, RETAIN, REPEAT
Samantha Cusick
Exceptional salons are not built on great beauty results alone, they’re built on unforgettable client experiences. Chart the full client journey from first click to returning regular, revealing how small improvements at each touchpoint can transform retention and revenue.
11.00 - 11.45 LEADING THE NEXT GENERATION OF STYLISTS AND THERAPISTS
Christel Barron Hough, Tilly Capel, Jamie-Lee Jones
Fact: the next generation has new values, expectations and ways of working. This session explores how modern leaders can inspire, engage and retain emerging talent while maintaining high standards and performance. Learn how to communicate with clarity, build confidence in young professionals, and create a culture that supports growth, accountability and long-term careers.
11.45 - 12.30 THE 30-MINUTE SOCIAL STRATEGY: BUILD VISIBILITY, SALES AND BOOKINGS FAST
Josh Lamonaca, Rob Wood, Jessica Mee, Francesca Otote
Social media doesn’t have to feel like a second full-time job. This session shows how to create high-impact content – discover what to post, when to post it, and how to turn views into actual enquiries and bookings, all without the burn out!
12.30 - 13.30 NETWORKING BREAK
13.30 - 15:00 SAM CONNIFF: BE MORE PIRATE
Sam Conniff, a best-selling author and award-winning entrepreneur, will host a workshop that promises to turn traditional business thinking on its head and help you shift your mindset, challenging convention to make positive change. Attendees can expect actionable insights designed to be applied immediately within their salon environment.
15.00 - 15.45 WHAT TODAY'S CLIENT WANTS: THE SERVICES THAT PAY IN 2026
Jordanna Cobella
Yesterday’s best-selling services aren’t guaranteed to keep driving business. Learn how to identify emerging trends, adapt your menu without diluting your brand, and price with confidence. You will leave with a clear understanding of what modern clients are really paying for, and how to position your salon to meet those needs.
15.45 - 16:30 THE CONFESSIONS BOOTH LIVE WITH LOUIS BYRNE
Artist, hairdresser and activist Louis Byrne will be bringing the Confessions Booth LIVE, an immersive experience built on honesty and human connection. Not therapy. Not performance. Just real moments, shared safely, showing what happens when we stop fixing and start listening, to ourselves and to each other.
