Ryan Power is co-founder of leading salon coaching and mentorship brand Salonology and is a self confessed marketing geek and hummus aficionado. A passionate and enthusiastic speaker, if he can't get you excited about your future then nobody can. He's the author of the Successful Salon Marketing System and is passionate about helping those in the salon industry get - and keep - more clients, as well as helping them create a business which delivers both profitability and freedom.
This round table looks at how clients find and choose their salons in 2026. We’ll explore how search is evolving, what AI means for visibility, and why being clear about what you do, and who you do it for, matters more than ever. We’ll talk through the role of your website, Google profile and socials, and how they work together to help the right clients find you. We’ll also look beyond the screen. From local marketing and community presence to the importance of human connection and trust, this session is about building visibility that's achievable - not exhausting.
Kate has been helping hair and beauty businesses thrive online since 2007. Through her agency, KOR Digital, she’s known for cutting through the noise and getting things done - from websites to marketing strategies that attract the right clients. An early adopter of AI in the salon space, Kate created the course AI for Salon Owners: The Cut (time) and Finish (procrastinating), helping busy owners use AI to save hours each week and grow with less stress.
Karen is a seasoned salon owner and management expert with over 40 years in the beauty industry. Drawing on her background at the Department for Trade and Industry and qualifications in Staff Training and HR, she combines strong business acumen with a passion for developing people. Karen leads a team of 45 with a strong management team across five salons in Southeast England, focusing on communication, training, and career progression.