Why you should enter hj's british hairdressing business awards
Behind every successful business is an army of people working hard behind the scenes to ensure targets are hit, teams are motivated and the brand appears organised and professional.
HJ's British Hairdressing Business Awards recognises the work these people do and the crucial role they play in making British hairdressing the industry it is today.
"It is vital that salons enter into the awards as it is an excellent opportunity to portray the positive aspects of a business and for these assets to be recognised within the industry," says HJ's publisher/editor-in-chief Jayne Lewis-Orr.
"Winning an award or being nominated in a category offers recognition to the unsung heroes of our industry."
So, if you haven't thought about entering here are five good reasons to make sure you do.
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It's a great opportunity to look at your business
When was the last time you looked at the finer details of how your business operates? Entering HJ's British Hairdressing Business Awards is the perfect opportunity to dissect your business. What do you do well? What have you achieved? What makes you a success? It might also help you notice the areas where there is room for improvement and then you can tackle those too.
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It's good for morale
Everyone wants recognition for the work they do and winning or being short-listed for an award will boost your staff morale, while making your team proud to work for your company. This in turn as well as excite them and motivate them to improve their performance even higher.
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It offers your salon credibility
Your clients come to you because they think you are the best. Being short-listed will reinforce that thought and make them proud to call you their hairdresser. Tell them about the awards and they will feel part of the success - and telling their friends about you could lead to new business.
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It will build your profile locally
Local media is always searching for a newsworthy story - and what better than an award-winning salon. And journalists are always on the look out for styling tips, makeover advice, celebrity quotes and business tips and a successful salon is the perfect credible source? Local publicity can attract new clients and create a buzz around your business.
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It can build your brand identity
Winning or being short-listed will catapult your brand into another level within the industry, meaning hairdressers will want to come and work for you, and businesses around the country will see you as a leader - an expert in your field.
