Everything you need to know about wella professionals new blonde nontouring colour technique
Published
04th Jun 2018
by charlottegw

Wella Professionals Blonde Nontouring is a new colour technique to blend contrasts. Evolving from the SS18 trend of Nontouring, the Blonde Nontouring trend caters especially to blondes. It aims to answer your client’s desire to have colour that is gentle on the hair and soft on the eye.
Regardless of whether your clients are lightening their hair just for the summer or if they wish to maintain their current blonde shade, this new technique will ensure you give them premium look with the highest level of craftsmanship.
Here's how to master the Blonde Nontouring technique...
The consultation
Firstly, establish what type of blonde your client wants. Whether it’s a sun-kissed beach blonde, a 1970s Hollywood golden blonde or a Norwegian icy blonde, use visuals as subtle differences in tone really matter to clients.


Preserve hair health with WELLAPLEX. Recommend the No3 Hair Stabilizer to your client. It helps to keep the hair strong, smooth and soft until your clients next WELLAPLEX in-salon service.
For more information visit wella.co.uk
This is a paid for post by Wella Professionals

Colour equation
When providing a premium blonde look consultation, there are three aspects to take into account:
∞ Skin tone
∞ Eye colour
∞ Hair colour
The Wella Professionals scientific research team has proven through eye tracking technology that the most attractive results are when one of the three aspects contrasts against the other two. Follow the equation below:

Don’t forget...
Blonde Nontouring is all about strategic placement of ribbons of light and blending the hairline to create a soft look.
A reminder of the Blonde Nontouring products
The homecare regime
Blonde hair equals thirsty hair, so recommend the right balance of protein and moisture to ensure your client's colour stays premium for as long as possible. For cool blonde brightness and vibrancy recommend Cool Blonde Recharge Shampoo. For Warm blonde richness suggests Color Brilliance Shampoo and Warm Blonde Recharge Conditioner (pictured below).
- Reach for Blondor when up to seven levels of lift are needed.
- Use Koleston when three to five levels of lift are needed.
- Whatever blonde shade you are using, the bond-multiplier product WELLAPLEX is a must.


