The grooming guide: a pre-wedding countdown for grooms with beards

Got a client who is getting married? HJ Men found out from Stuart Morse, co-founder of premium men’s grooming brand FineFettle, how to make bearded clients look wedding-ready. Follow the timeline below to create a well turned out groom, as well as bringing in extra revenue for your business in the lead up to the wedding… SIX WEEKS TO GO: Pre-wedding pampering For grooms-to-be with beards, some extra care before the wedding will ensure a refined appearance. After all it’s a day when he will be photographed hundreds of times. Why not advise your male clients to indulge in a little pampering and encourage them to try out treatments that they normally wouldn’t a couple of weeks before the wedding? A hot-towel service, for example, is great for skin and beard, and also the perfect way to help the groom relax if he’s suffering from pre-wedding jitters. Depending on the style of the beard, the most obvious recommendation would be to get a professional to trim and shape the beard in advance before the wedding. FOUR WEEKS TO GO: Encourage a grooming regime I’m obviously going to be biased here but a good at-home beard grooming regime is essential for a great looking beard. But as there is a great deal of choice on the market today, it is all about advising clients to pick products with substance. Tell them that looking after the skin beneath a beard is of the utmost importance as it is the skin that produces the nutrients for facial hair. Choosing a product like Fine Fettles’ unique Beard and Moustache Leave-in Conditioner will help replenish natural skin oils and nutrients. ONE WEEK BEFORE: Final decisions Wedding day facial hair styles really come down to personal choice. Facial hair is a personal form of expression after all. Encourage your client to bring in photographs of his desired wedding day look. As a professional you should advise on suitability to face shape and on any maintenance issues, but ultimately, if a beard has been conditioned and trimmed, a groom can relax in the knowledge that it will shine with health in every photograph. 24 HOURS BEFORE: The final appointment Make sure you encourage any grooms to be to book themselves in for a pre-wedding grooming session, either on the morning of the wedding or the day before. With everything else that’s going on in the lead-up to the big day, the groom can often get forgotten. Many brides have an appointment on the morning of the wedding and this is a great opportunity for the grooms to get some pampering, relax a little, and leave not only looking great but feeling great too.