Google search data suggests growing consumer interest in Jacob Elordi’s signature haircut, as demand shifts towards longer, softer men’s styles with natural movement.
Searches for “Jacob Elordi haircut” have risen 2,838% in a year, according to the software platform Fresha.
Keep scrolling to read Fresha's beauty expert Danielle Louise comments on how to achieve his relaxed, textured style.
Around 2,000 searches have been recorded in the past month. Searches for “Jacob Elordi hair” are also up 349% year on year, reaching 6,000 searches in the past month.
For hairdressers and barbers, the figures point towards a growing appetite for a more relaxed alternative to sharp fades and heavily structured quiffs that have dominated men’s hair in recent years.
According to hair and beauty expert Danielle Louise, the draw of Elordi’s hair lies in its deliberately undone finish – but achieving that effect relies on the underlying cut.
“The appeal of Jacob Elordi’s hair is that it looks relaxed and lived-in rather than perfectly styled. There is movement around the face, softness through the top and enough length for the hair to fall naturally without looking untidy.
“It is a good example of a style that looks effortless, but the cut is doing a lot of the work. Men often think they can just grow their hair out, but if everything grows at the same length, it can quickly look heavy at the sides and flat on top.”
Building Movement into the Elordi Cut
For clients bringing in Elordi as a reference, Danielle recommends working towards a medium-length, layered shape, rather than simply allowing the hair to grow out.
Length through the fringe and crown is key, allowing the hair to be swept back or directed into a loose side part. Around the sides, she recommends using scissors rather than creating a tight fade, retaining some length around the ears and temples.
“You want to keep length through the fringe and crown so the hair can sweep back or fall into a loose side part. The sides should be scissor-cut and left slightly longer around the ears and temples, rather than taken too tight.”
Internal weight removal and subtle layering can then be used to create movement within the shape.
“Ask your barber to remove internal weight and add subtle layers. This gives the hair movement and stops it sitting like one solid block. Someone with thick hair may need more bulk removed, while finer hair needs more careful layering to avoid it looking thin.”
The Importance of Working with Texture
As with any longer men’s cut, the finished result will depend heavily on the client’s natural hair.
Danielle says the amount of length and layering required should be adapted according to density, texture, hairline and face shape, rather than following a fixed formula.
Around four to six inches of length through the top is a useful starting point for creating the movement associated with the look, although the final length will need to be tailored to the individual client.
For stylists and barbers, the trend also highlights the importance of explaining the difference between growing hair out and growing it into a shape. Without removing weight and creating structure as the hair grows, longer styles can quickly become bulky through the sides and lack movement through the top. The great thing about this look is it that it requires a professoinal to acheive.
With search interest for Elordi’s hair continuing to rise, the look could provide salons and barbershops with an opportunity to introduce clients to a more grown-out, editorial-inspired approach to men's cutting - one where shape, weight distribution and natural texture do more of the styling work.
