Professional gymnast Simone Biles joins biotech haircare brand K18 as a brand ambassador and will front K18’s latest inner-strength campaign. The most decorated gymnast of all time, Simone will showcase how the impossible is made possible with her elevated hair routine that promotes self-expression without sacrificing hair health. The multi-year partnership with Simone underscores K18’s commitment to prioritising hair health from a biology-first approach.
“Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport. As our newest brand ambassador, Simone will bring her transformative energy to K18. This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible —whether it’s a gold medal performance or transforming the future of haircare,” says Suveen Sahib, Co-Founder and CEO of K18.
“I feel most natural and beautiful when I let my hair down, especially after competing in a bun or ponytail,” said Simone. “The K18 molecular repair hair oil and leave-in molecular repair hair mask have been game changers for me, so my hair stays healthy amid all the stress I put it through, including with extensions. My hairstylist and I have really felt a difference in my hair after using K18 and she’s great about always having their products available to me, especially when I’m traveling or on production shoots.”
K18 was created to enable professional hair stylists to rethink what’s possible with the right technology. K18 is also excited to also partner with Simone’s long-time professional hairstylist, Jasmine Johnson, as a K18 ambassador to share the stylist’s perspective on the benefits of K18 – especially for those with texture and hair extensions.
The brand’s latest campaign featuring Simone will follow her routine on and off the mat and encourage consumers to “feel what’s possible” with K18. The national TV commercial will be unveiled this month.
Want to find out more about bonding treatments? We've taken a look at some common myths here...
