Remi cachet scoop best ethical hair initiative at which awards?
Published
07th Apr 2021
by charlottegw
Remi Cachet has been awarded a Hair Hero award by Marie Claire for the Best Ethical Hair Initiative in their latest Hair Awards.
The awards were judged by 20 high profile industry experts, sustainability champions and influencers, who are all attracted to the idea of not filling landfill with hair waste and putting it to good use for the environment.
Announced via a virtual live stream awards ceremony on Wednesday 17 March, the awards were streamed with pre-recorded acceptances from the winning brands.
On winning, founder Victoria Lynch commented: “We are so pleased to have the Hair Recycling Scheme recognised by the industry with this award and find a better use for the unwanted hair. The initiative has led us to re-evaluate other areas to become more sustainable and develop all our packaging to be recyclable. It’s great to see so many salons becoming greener and taking part in the hair recycling scheme.”
What's the Remi Cachet Hair Recycling Scheme?
No one wants to put their hair extensions in the bin, seeing the hair they loved swept up from the salon floor and binned. So back in 2018 hair extension brand, Remi Cachet created their Hair Extension Recycling Scheme for stylist and hair extension lovers to simply send their old extensions back to be reused again for cleaning up the world’s oceans. There is limited choice to reuse hair extensions, some are offered up for wig making but they are particular about the hair and cannot accept the volumes of hair heading to landfill. With a view to encourage ‘greener’ efforts in the industry, Remi Cachet opened the scheme to all hair brands and all types of extensions from the beginning. Quite simply, all an extensionist or extension wearer needs to do is post back the hair in a neat bundle. Once at head office, the hair is collated and shipped on to a Matter of Trust, a charity that uses the hair to make hair matts and booms that absorb oil and collect debris from oceans and rivers, preventing water contamination and aiding ocean life. Conscious of the carbon footprint, shipments are planned once sufficient is collated and have been limited to stay in the UK.
Ending Recycle Week in 2020, Remi Cachet announced their first ever Hair Recycler of the Year as Joanne Fox of Hair by Joanne from Hartlepool. A regular donor to the scheme, Joanne has returned over 25 kilos of hair in 2019.
Remi Cachet continue their sustainable message with 100% recyclable packaging, often biodegradable, and with the hair scheme, the complete product is 100% recyclable. Other initiatives also encourage greater use of re-using and upcycling where possible, for example supplying larger aftercare supplies to salons for client refills. Extension wearers are encouraged to take better care of their extensions so that they last at least a year, to make them more sustainable beauty option.
