Phorest shares hairdressers priorities for reopening hair businesses

Salon software company Phorest has spoken to hairdressers across the UK and Ireland to discover their priorities for reopening and the preparations being made ahead of reopening. With a range of reopening dates and with Ireland still patiently waiting for one, each salon owner has a different set of priorities. That being said, there were a couple of recurring themes across Phorest's clients both in the UK and Ireland:

• Communication is essential, not only with your clients but also your team – it really is the backbone of every successful business
• Salon owners must look after themselves in order to have a successful team
• Concentrate on controlling what is in your control.

Phorest clients share hairdressers priorities for reopening

Leah Durrant, owner of Leah Durrant Hair and Beauty in Surrey noted that throughout the first lockdown, she was with another software company but since switching said: “It’s been so much easier using Phorest”. When asked what she’s been doing in preparation for reopening, she said: "I’ve been busy getting my staff ready, doing 1-1 zooms with them and using this time as much as we can. It’s a gift of time, that’s how I’m looking at it." Leah added:

I think it’s really important to look after yourself. As a business owner we need to make sure we’re mentally ready to show up every day on top form.

Phorest also got the chance to sit down with Sinead Kelly, owner of Sinead Kelly London & L’Oréal Colour Trophy winner. When asked how she has been managing the last year of lockdowns, she said, “My advice to anyone out there is you either sink or you swim. If you can’t change something, why bother worrying”. Sinead continued by saying:

I think salon owners need to think about themselves. If you’re not happy, you cannot give your team what they need – it’s really important for business owners to give themselves a break. Start with yourself because if you’re not good, your team won’t feel good.

Lisa Eccles, owner of Zinc Hair and Beauty in Ireland and vice-president of the Irish Hairdressers Federation also joined Phorest for a catch-up. Salons in Ireland, unfortunately, don’t have a reopening date confirmed with rumours that they may have to wait until May. That being said, it hasn’t stopped Lisa from staying positive and working on her business. Lisa said: “For me, over this past year one of the main things I keep saying to myself is, just control what’s in your control. At the moment, lockdown isn’t in my control. But what is in my control is taking a moment to sit down and analyse the business and really think – what is it I want from my business when I reopen.” Salons across the UK and Ireland using Phorest are able to make use of the salon software company's most advanced Marketing Suite, online booking tools and much more in preparation for their reopening. Click here for more information about the Phorest Spring Forward Portal to prepare for reopening.  This is a sponsored article by Phorest Salon Software.