Making digital media work for your salon business

Digital media in its many forms has opened up a vast array of marketing and PR opportunities for salon owners.

Social Networking sites provide the perfect marketing platform for salons - and they're free - but they still need to be used professionally.

Before wholeheartedly embracing social media, it pays to do your research to discover the various platforms that exist and how they can be used to promote your business.

Once you have decided on the best platform or platforms for you business ensure you are committed to maintaining an ongoing presence and that all activity reflects your brand in a way you want it to be represented. 

And with the advent of geo location services, it's now possible to interact with clients in a totally targeted way, with this interaction creating word-of-mouth marketing on a potentially massive scale.

Its never been easier to create an app for your salon, although creating one that represents your brand the way you want to promote it and also genuinely enhances the client experience makes research and an on-going commitment essential. 

Online surveys are another excellent tool at the salon owner's disposal, offering a great way of collecting data. Of course they are only useful if this data and feedback is acted upon!