After eight years, multiple award wins, and four barbershop openings, Charles Rose has taken the next step for his barbering businesses, officially rebranding Crate Cheshire to Crate Collective.
The rebrand follows the opening of the brand’s fourth location, Crate Manchester, at the end of 2025, with further expansion plans already in motion.
“We opened Crate Manchester in December 2025 as a co-working space designed for barbers. While co-working is well established in hairdressing, I felt there was a real gap for barber-focused spaces. That’s what pushed me to open Crate Manchester. Three months after opening, I’m delighted to share that it’s been a huge success, with five barbers running chairs on the shop floor with a steady stream of regular clients," says Charles Rose, founder of Crate Collective, adding:
“I’m so pleased that Crate Manchester has become a home for barbers in the city – giving them the freedom to run their own business, while still benefiting from the Crate brand, one-to-one support from me and my wife Alex, and the community we’ve built from day one. With plans to expand further, the name ‘Crate Cheshire’ no longer felt right. Crate Collective reflects where we’re heading – and we’re excited to be planning the opening of two more locations in the midlands in 2026. Watch this space!”
The rebrand to Crate Collective marks a significant milestone in the brand’s journey, reflecting both its growth to date and its ambitions for the future. With a clear vision, a strong community ethos and expansion firmly on the horizon, Crate Collective is set to continue making its mark on the UK barbering industry, in 2026 and beyond.
