DESIGNME Launches in the UK with an Exclusive Partnership

DESIGNME Launches in the UK with an Exclusive Partnership

Updated on 17th Apr 2026 by Chlo Weldon

DESIGNME, the professional, vegan Canadian haircare brand born in salons, is proud to announce its official expansion into the UK through an exclusive partnership with leading distributor Alan Howard. 

DESIGNME’s high-performance, cruelty-free and vegan product range is now available in Alan Howard stores nationwide and online at AlanHoward.co.uk, bringing its stylist-loved collections directly to UK salons and stylists.

The launch includes a curated line-up of over 50 professional products and salon retail essentials designed to style, treat and care for all hair types and textures.

DesignMe Products

The UK has one of the most sophisticated professional hair communities in the world, and we've been waiting for the right partner to scale properly. Alan Howard is exactly that - a distributor who genuinely understands the salon professional. We're not just launching a product range, we're building a long-term home for DESIGNME in the UK,” says Safir Shnayderman, Founder & CEO, DESIGNME.

Jonathan Littler, Managing Director at Alan Howard, commented: “We’re delighted to welcome DESIGNME into the UK market and introduce a brand that truly resonates with the professional community. As a distributor dedicated to supplying salons with innovative, high-performance products, we recognise the value DESIGNME brings with its salon-born formulations and its commitment to cruelty-free, vegan products. We can’t wait to see UK stylists embracing this range as an essential part of their kit, and we look forward to supporting its growth across the country.” 

Since launching in 2016, DESIGNME has remained committed to the professional community. Today, more than 100,000 stylists across North America trust the brand, which is stocked in over 20,000 salons across the US and Canada. As the brand enters the UK, that same dedication to professional partnerships, education and salon success remains central to its growth strategy.

Chlo Weldon

Chlo Weldon

Published 17th Apr 2026

Chlo writes regular content for the print magazine and website, as well as scheduling the content for HJ’s social media channels. Chlo has a master’s degree in Magazine Journalism and previously worked as Assistant Editor at craft magazine Tattered Lace. After moving to London from her small hometown to be part of the HJ team, she is loving every minute of being involved in the industry. She loves a good treatment and is on a mission for a longer and thicker mane.

Have all the latest news delivered to your inbox

Sign up
You must be a member to save and like images from the gallery.