Keeping your pricing fair but profitable is a delicate balance. But with rising costs, many salon owners are considering price increases, but how do you do this without upsetting your loyal clientele? Benjamin Shipman, co-director of The Hair Movement in Sidcup, says you need to value your worth and not undersell your expertise and knowledge. “Before making any changes, take time to assess what your salon truly offers. Your prices should reflect the expertise, experience, and quality of service you provide,” he explains. “Are you investing in training for your team? Have you upgraded your products or enhanced the client experience? If the answer is yes, then a price increase is not just justified - it’s necessary.” Here, Benjamin shares his top tips for making price adjustments smooth and stress-free for both you and your clients...
Top Tips for Making Price Adjustments
Be transparent and confident in your communication: If you are making a small price increase, there is no need to make a big announcement. It’s no different to going to a restaurant and noticing your favourite meal is slightly more expensive. It’s expected and a natural part of doing business. Most businesses don’t announce their inflation-enhanced price rises and neither should you. However, if a stylist has been promoted and their pricing reflects their enhanced experience and knowledge then communicate this clearly and confidently. Be proud of your team being experts in their field.
Give clients plenty of notice: No one likes unexpected surprises when it comes to their bill. Make sure your clients are informed well in advance. Whether it’s via email, social media, or a polite mention at checkout, keeping them in the loop ensures they feel respected and valued. This also gives them time to adjust and means there are no uncomfortable conversations when they next visit.
Focus on enhancing the guest experience: A price increase is much easier to accept when clients feel they are getting more for their money. Look at ways to elevate their experience; this could be through small touches like complimentary treatments, an upgraded salon environment, or simply ensuring your team delivers impeccable service every time. When clients see and feel the added value, they are far less likely to question a price rise.
Own your worth and stand by it: One of the biggest mistakes salon owners make is feeling guilty about increasing prices. If your services are high quality and your team is skilled, then your pricing should reflect that. Never apologise for raising your prices - own your worth, and your clients will respect your confidence. Never under-estimate how much you and your team offer your clients.
