According to new research by Philip Kingsley when over 2000 women were asked how regularly they wash their hair, 45% of women say they shampoo 2-3 times a week, 21% every other day and only 1 in 10 say they do it daily.
The research also showed that price point is the main factor women look at when choosing a shampoo, followed by organic ingredients, scientifically proven ingredients and cruelty free.
On average, respondents spend £11.60 on shampoo with 66% spending less than £10 and 18% spending £10-£20.
When asked about the importance of scalp health, 82% said that they know shampoo is essential for scalp health and 7/10 know that shampoo is focused on the scalp and conditioner is focused on the strands.
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With all hair types requiring a different shampoo to target different hair types and scalp concerns, only 51% of women when asked said that they use a shampoo specific to their hair texture, even though 61% of respondents said they have normal hair, 18% said oily and 21% dry. This suggests that there is a role to play as a professional hairdresser in educating clients on the best products for their hair type.
Age also seems to be a major factor in the differences of the survey results. A third of 65+ only shampoo once a week, showing that the knowledge of scalp health may be less common in the older generation. However, hair thins as we age, so it is just as important for this age category to wash frequently - something worth passing onto your clients, whatever their age!
Anabel Kingsley, Brand President and Consultant Trichologist, says: “You wouldn’t leave more than 3 days between washing your face, and you likely wouldn’t wear the same outfit more than a few times before washing it – apply the same thinking to your hair and scalp”.
