Goldwell launches color atelier

Goldwell Launches Color Atelier, a program of support services to profile colour expertise and the salons that demonstrate it. The new master brand campaign is launching January 2023 from the house of Goldwell and has been developed to support the salon industry by championing professional colour services. Featuring dual-purpose messaging, this exclusive campaign has been exclusively designed to ensure that both stylists and salon clients know and recognise that a Goldwell Color Atelier Salon Experience is synonymous with uniquely crafted, beautiful hair. Goldwell Color Atelier stands for a program of Goldwell certified salons and stylists, giving them the ability to profile themselves as a premium colour provider. Established to help grow end consumer trust and desire for professional colour services, it has been uniquely designed to boost the awareness and understanding that every colour service is uniquely crafted for each individual client through an expert consultation. The campaign also provides stylists with a digital opportunity to showcase the incredible results and benefits of having a bespoke, professional colour service while driving consumer awareness, desire and demand for Goldwell via an engaging Social Media campaign: COLOR ATELIER CREATION. Goldwell Color Atelier creates the synergy between colourists and a traditional atelier, highlighting the care and craft that goes into every bespoke colour service, alongside demonstrating the stylist’s knowledge for the ever-moving fashion and trend landscape. Finally, the campaign spotlights Goldwell’s innovation, superior product performance and breakthrough in-salon services. This will be featured in-salon and across social media, bringing the Goldwell Promise to life via five, distinct categories including: ● Superior Product Performance: Ground-breaking formulations that deliver the best hair results from in-salon services to at-home care and styling essentials. ● Best-in-Class Stylists: Educated professionals that work with each client to develop customised services specifically tailored to reveal their most individual style. ● Revolutionary Services: Treatments and services that leverage formulas infused with the most cutting-edge technology, delivering truly transformational results that far exceed every client’s expectation.

● Breakthrough Technology: Constant innovation that pushes the limits of existing industry offerings for next-level results.

● Trend Focused Looks: Looks that reflect the most up-to-date fashion trends across colour, cut, styling and texture.

Did you miss the winners of the KAO Salon Global Experience in Amsterdam? Check them out here.