Be consistent with your social media

Valerie Delforge, founder of Delforge + Co offers five tips on effective use of social media.

1. Posting regularly is important. Fans get bored if they don’t hear from you and it isn’t unusual for them to assume you might have closed if you have a long period of inactivity on social media.
2. To remain consistent your style of posts needs to stay the same. If you're going for a really clean, simple look then stick to it. If you're wanting bright, colorful and quirky images then stick with that. Either way to jump around would confuse your following - they follow you for a reason.
3. Other things to consider with consistency are the time of day, the types of posts, the use of hashtags and your tone of voice.
4.  Experiment with your time of day when you post and work out which is the most popular. Don't assume a Sunday is a quiet day or that 10pm  is not relevant, it all depends on when your audience is most active.
5. You can schedule posts so your social media is happening regardless of you having time or not.

Valerie is founder of Delforge + Co, a company specialised improving salon businesses. They recently launched Narrative Tutorials to support your growth.