Aveda masterjam raises the roof in berlin
More than 1,000 hairdressers gathered at the Trepodome in the centre of Berlin to see creative inspiration at Aveda's Masterjam. The bi-annual event saw shows from international creative teams, as well as a stunning finale from vice president and global creative director Antoinette Beenders.
The evening also incorporated the Fashionista Awards - a photogaphic competition with one finalist from seven European countries - with Gary Ingham, London, clinching the 2012 title with a beautiful redhead.
The show kickstarted with the Aveda Canada team, with a lively presentation of street style and their It Matters collection. Inspired by 1990s Givenchy, looks ensured clients would stand out from the crowd. The Van Michael team - with more than 40 salons in America and a turnover of more than $22million last year - talked about the importance of face shape. "If a client has a high forehead give them a stunning fringe; if they have a strong jawline avoid hard lines and offer soft angles," said co-owner Van Council.
The stunning Neo Goth red collection wowed the crowd with shades ranging from deep velvet red to plums and burgundys. The global creative team took inspiration from Girl With The Dragon Tattoo and Gothic films to create a modern Geisha look - pure, porcelain skin with vibrant, eye-catching colour. "Reds will continue to be popular for Autumn/Winter," said Ian Michael Black. "
Carrying on the popular Autumn/Winter trends, UK technical director Jo McKay presented the latest ombre techniques for a seamless finish. Using a water spay, Jo sprayed pistachio, lemon and raspberry colours onto the ends of the hair ensuring there were no harsh lines. "I took inspiration from the Indian Holy Festival, where they throw bright pigments into the air that land randomly and create stunning rainbow effects," she said.
Antoniette's finale was a contrast of dark and light. Starting with her Dark Star collection, models wore beautiful avant garde shapes tinged with gold. Then the mood changed and while butterflies fell from the roof, the Trepodome was transformed into a rainforest, with light, fresh creative styles.
