Wella professionals couture colour launches to salons

Wella Professionals Couture Colour has launched to salons, responding to client demand for personalised services. Inspired by the bespoke results of couture fashion, Couture Colour provides both and new existing clients with outstanding colour, supported by a truly indepth consultation. Identifying three key types of colour clients, Wella Professionals has introduced a Colour Couture service menu to help hairdressers and clients interpret styles and shades best suited to them. Clients can choose from a selection of permanent and semi-permanent treatments, specifically tailored to suit their look and style: Natural and Sophisticated For personalised, luxurious colour that illuminates natural beauty, this extensive colour service includes ILLUMINA COLOR, Koleston Perfect, Blondor and other Wella Professionals colour brands which complement each other to create a perfectly tailored look for the individual client. Customised and Artistic For trend-savvy clients, this service is brought to life with innovative products such as Coluor.id, Magma by Blondor and Instamatic by Colour Touch. Allowing hairdressers to express their creativity while responding to the clients individualised needs, this service introduces bold, edgy tones and enticing subtle shading to for personalised results. Well-being A harmony between science and beauty, this service is suited to clients looking for a sense of wellbeing of mind, body and soul. The ground-breaking innovation in hair colour, Koleston Perfect INNOSENSE, creates beautiful and harmonious looks in a variety shades. To understand what women really expect from their professional hair salon experience today, Wella Professionals surveyed 2,000 women in the UK, US, Germany and Spain who had their hair coloured in a professional hair salon in November 2014. The survey found that almost three out of four women (74.6%) said they were more likely to return to hairdressers who offer premium colour services due to the treatment feeling exclusive. The study revealed that more than one in five women consider their hair colour the most important investment in their appearance and for 45%, having perfect hair every day is more important than owning a designer gown. Clients know that the everyday benefits of premium hair colour make it the practical way to get the best return on their premium investment. Follow the colour conversation with #CoutureColour