[updated] celebrate being a pro with hj and salon international's #beyoubepro campaign

Hairdressers Journal International and the brands within our portfolio – Salon International, HJ Live North and HJ Live Ireland are launching the #beYOUbePRO campaign  to celebrate all that is great about being a ‘pro’ within the hair and beauty industry. The #beYOUbePRO campaign will remind hair professionals why it’s essential to shout about the amazing work you do for your clients on a daily basis, the professional skills you have and the training you continue to undertake to give clients the very best experience. The aim of the campaign is to raise the profile of the professional sector and shout about the benefits of visiting a professional stylist and salon for all treatments and services, and garner recognition for this vibrant and varied sector that adds billions of pounds to the UK economy. Jayne Lewis-Orr, HJ/Salon International’s executive director says: “We are passionate and committed to the industries and it is hugely important that the public recognises the value and benefit of the services being offered by stylists and colour technicians. Consumers are paying for knowledge and experience gained and a real professional difference.”

Salon International #beYOUbePRO Competition

The initiative will start with a social media competition where hair and beauty professionals can share why they love being a hair professional and what makes them proudest about being a ‘pro’ using the #beYOUbePRO hashtag. How to enter: 1. Share with us what makes you proud to be a professional either by filling out this form or using #beYOUbePRO on social (don’t forget to tag @Salon_Int on Instagram or Salon International on Facebook!) 2. Include a photo or video with your submission - from a picture of you and your favourite client to a video of your team hard at work…anything goes! 3. There will be prizes for entries at every level, so whether you’re a salon owner, student, freelancer or salon worker - get in touch! Prizes include: A feature in HJ Magazine for you or your salon Product bundles Cash prizes up to £500 Work experience in a leading salon Business consultancy and more! Go to salonshow.co.uk to book your tickets for Salon International, which is taking place on 5-7 October 2019 at ExCeL London.