We’re officially counting down to the busiest time of the year and the success of your Christmas season starts now. From boosting bookings to maximising retail opportunities, hairdressers across the country are sharing the smartest steps you should take today to guarantee a smooth, profitable and stress-free December. Here’s what to prioritise right now to make this your most successful Christmas yet.
1. Plan Ahead and Encourage Early Bookings
Billy Ryan, Tribe Salons, Clapham Common
As we’re heading into December, remind clients to book early and secure their appointments. Encourage them to plan their next visit too, so January starts strong. We don’t extend hours or squeeze people in. A steady, consistent rhythm delivers better results and happier clients. The idea that December has to be manic is outdated. I want my team to finish the year proud of their work and able to enjoy Christmas with their families, not recovering from it. The festive period is a great time to show appreciation to your team and your clients. Use it to celebrate their support, recognise hard work, and finish the year on a positive note. Small gestures and genuine thanks go a long way. A team that feels valued gives more, and clients who feel appreciated carry that goodwill into the new year, already looking forward to their next visit.
2. Motivate Your Team and Maximise Retail Opportunities
Graeme Fawns, 66 Hair & Lifestyle, Glasgow
When it’s busy it’s all about encouraging the team; we put a Liberty’s Calander as Best Retail Prize, and my assistants receive an extra £1 for every treatment sold. We encourage gift cards with an extra 10% added value and free treatment if it’s used in January, which encourages clients to rebook. I don’t see retail as selling it’s prescribing, and most Christmas gift sets have a free item so it’s more the attitude that they should invest in their hair care and save. We also have nice empty boxes so clients can create their own pick and mix haircare box. Not everyone cares as much as you do and that’s OK, but finding things that make the team care a little bit more really helps. Keep the environment light and keep it fun. Set a good example to your team and don’t over work and get burnt out.
3. Stay Organised and Avoid Overloading Stylists
Sean Hanna, award-winning salon owner and founder of Sean Hanna Consultancy
Christmas is stressful and that's how it should be, it’s the busiest time of year so just hang in there and enjoy the ride. The most important thing you can do is be organised; make sure all your Christmas rotas are up to date and be ahead with your stock planning so there’s no last-minute surprises. Don't over-cram the stylists who can't handle it. If they're over-pressured, they'll deliver poor service which will have repercussions in the new year. Better to build in a few extra gaps and make sure your clients and team members are happy.
4. Prioritise Self-Care to Maintain Energy
Ky Wilson, member of evo creative team
As stylists, it’s easy to forget about ourselves at this time of year. We give, we please, we push because it’s in our DNA not to let others down. And, of course, we know this season is a chance to coin in, to make the most of the busy rush. But all those external pressures – clients, business and personal life – can take their toll. That why now, more than ever, it’s time to check in with yourself. Fuel your body; you can’t pour from an empty cup! Feed yourself with food that sustains you, not just fills you, Stay hydrated, add electrolytes and make water your best friend. A nourished body gives you the stamina to stand behind that chair all day and still feel alive at the end of it. Rest and reset – good sleep is essential to recharge your batteries, even a small nap or slowing your mind before bed counts. Finally, do something for you – whether it is music, surfing, cooking or sitting silence, when the soul is fuelled, everything you create flows effortlessly.
5. Manage Your Diary and Salon Vibe
Victoria Clancey, The Hair Movement, Sidcup
One of the best things you can do is get your own festive bits sorted early - shopping, wrapping, food plans - so you’re not juggling personal stress on top of a busy column. Then, make sure your diary works for you. Don’t cram so much in that you end up burning out; pace yourself so you can give every guest your best, while making the most of every opportunity a busy column brings. And don’t forget, the vibe you set in the salon matters, if you stay calm and positive, your guests will leave feeling the same. One last thing: as soon as December hits, shift your focus to what comes next; January. There’s no reason for a quiet column in the new year if you think ahead. Talk to your guests about the journey they want to start in January and get it booked before they leave.
Get prepared for the busiest time of the year in the hair salon with our 2025 Christmas gift guide.
