Toni & guy launch interactive at salon live
The Toni & Guy Live Show opened with a bang as rock chick-inspired models from its Interactive collection walked the catwalk.
The award-winning artistic team took to the stage as a video showed the international audience a wide range of activities the team had taken part in - from TV work to winning awards and session work at London Fashion Week - in the past year.
International artistic director Bill Watson compered the show, which started with a breakdown of looks from the Interactive collection.
Gary France worked on the Pixie, a signature look for the company, which was short, soft, commercial and feminine.
"This year there will be a lot of texturising and point-cutting in the hair for a truly personal look," explained Gary.
Other looks included the Bubble, a pinned up, 60s-inspired look, which featured apricot beige, pinks and creams applied as seamless colour to emphasise the shape.
In contrast, another model was crinkle-cut to create imperfections on the hair for an editorial look. While the Ashby, was coloured with a bright palette of damsons and plums, emphasising perimeters with darker colours and internal shapes with brighter colours.
As the Interactive models left the stage, the audience got ready for the commercial Label.M collection. Young, on-trend, fun and wearable, the looks ranged from short sharp looks to quiffs and asymmetric fringes to soft curls.
"There is a different attitude with this age group as they challenge what the rest of the world think," Bill stated. "There is a more fashion attitude to cutting hair with a fresher texture and mouldable volume. Men's hairdressing is huge right now and attracts so much attention - even David Beckham's beard hits the headlines - so you need to know the trends and latest looks."
As official sponsors of London Fashion Week, an element of the show came direct from Somerset House and the looks they created for the shows.
The company, which worked with Giles Deacon on his show in Paris, presented eight models with clothes by the man himself.
Back-brushed quiffs, soft textures and detailed chignons with braids through the back gave a romantic 40s feel to the hair. The hair was very editorial, candyfloss-like and complemented the simple lines of the clothes.
"Working with designers takes you out of your comfort zone. You are part of a big jigsaw and they push you to think of different concepts you have not thought of before," said Bill.
The finale of the show was a spectacular 'alta moda' show where the team showcased some of the creations that had earned them finalists status at HJs British Hairdressing Awards.
As Edwardian-inspired shapes, powderpuff textures, crimped, coiled and woven, hair entered a different dimension took to the stage, the delighted international audience descended to photograph their favourite looks.
