Tigi rockaholic tour hits london
It's always an occasion when Anthony Mascolo comes to town, and the crowd attending the London leg of the Rockaholic Tour gave the TIGI international creative director a fittingly rapturous welcome.
Kicking off the evening, held in the historic Whitehall Banqueting House, was a catwalk show, featuring hair that was mainly short, highly textured with matte finishes created using products from the Rockaholic range.
The essence of Punk Rock was intensified by the presence, and sound, of up-and-coming band, FANGS who played live as the models strutted up and down the catwalk.
As he prepared a Rockaholic look on stage, Anthony talked about the huge influence music was having on hair, particularly among younger clients. "The trend for the last few years has been for softer looking styles, but now people are having all their hair cut off again."
Showing that he's very much a team player, Anthony also invited the TIGI creative team onto the stage, led by European creative director, Nick Irwin. Nick described Rockaholic as "Bedhead on steroids" and "a range for people who are not afraid to use products." Rockaholic was about multi-textured, multi-layered looks, said Nick.
The team demonstrated cutting and colour techniques creating an array of looks using products from across the TIGI portfolio - including Rockaholic.
Anthony stressed, that although the Rockaholc look was about expressing individuality, established techniques were at its foundation. "Once you have the basic techniques right you can add your own creativity."
It wasn't all about Rockaholic, another highlight of the evening saw models dressed in clothes from inspirational young designer, Christopher Kane and complementary hair looks created using products from the Catwalk range.
There was still texture in abundance, but the emphasis was on height, volume and glamour. The show epitomised the close relationship between hair and fashion. As Anthony put it: "We are hair creators but fashion interpreters."
The climax of the show was a fantasy section, featuring avant garde hair and fashions created from recycled materials.
The show was the perfect platform to showcase the skills of Anthony and the TIGI creative team, while showing the versatility of modern styling products and professional colour.
