Tigi rock rome at their european realease
When a hair show starts with a rock band and ends with a stunning rendition of Nessun Dorma, a broad spectrum of looks have to be covered - and TIGI's European Release did exactly that.
Showcasing everything from festival-inspired hair to high couture looks from the catwalk - with a cheeky reference to TIGI's new owner Unilever thrown in for good measure - this show, held at Rome's Marriott Park Hotel, was pure hairdressing theatre.
Up-and-coming band FANGS kicked off the show, rocking the stage while the new Rockaholic collection - a series of edgy, young styles created with TIGI's newest range - was presented.
As TIGI international creative director Anthony Mascolo demonstrated the Undercut, his favourite Rockaholic collection, he made a moving tribute to his brother Guy, who passed away in May.
The commemorative video, 'a tribute to a hairdressing icon', which celebrated Guy's life, was greeted with a spontaneous round of applause from the Italian crowd.
Anthony went on to explain that Rockaholic had been intended to be a product within the Bed Head range, but developed due to the fundamental influence music and the underground scene has on style evolution.
The next collection, Couture Ricilata (Recycled Couture) added a touch of drama, with dresses and matching head-wear made from everything from Coke cans to shopping bags and Persil boxes.
The Pièce de résistance was a stunning ensemble made from copies of the Financial Times, printed with the headline 'Unilever buy TIGI' - but Anthony assured the audience that the new ownership would not signal the end of TIGI as a professional brand.
The gathering was also an opportunity to see the International Creative Team in action.
Together they demonstrated the Unity Collection, which included looks created using each of their ranges, including Love, Peace and the Planet, which is due to be released this Autumn.
From beautiful voluminous curls, to long, layered hair for men and women, as well as a reinvention of the bob, the team emphasised the importance of individuality within each cut.
Curls were again central to the couture looks that celebrated the re-launch of another of TIGI's brands, Catwalk.
With curls of different shapes, sizes and textures, the common theme was volume and Nick Irwin, TIGI european creative director, explained that today's curl is kept modern with a little bit of frizz for a strong commercial look.
Then it was over to the boys - and the biggest cheer of the day!
Stylishly dressed in classic tuxedos, TIGI demonstrated their B for Men range with creations from the classic short-back-and-sides, through geek chic and onto collar-skimming waves, all accompanied by the dulcet tones of opera singer Francesco Malapena.
And the raptuous applause that greeted the finale, when all the models returned to the stage, proved that it isn't just Francesco with a range to be proud of.
