Style and mass appeal - clipso london

Published 26th Feb 2008 by sophieh
When Darren Fowler opened his Clipso London franchise the challenge he faced was creating a salon with mass-market appeal, but a distinct look and atmosphere that will set it apart from the competition. "Being in the hub of Fitzrovia, our clientele includes media people, nurses, doctors and even students – we have a real mixture of clients and we needed to appeal to them all," he explains.The site, just a few doors down from his old salon, was formerly an art gallery and proved the perfect blank canvas for him to set about realising his vision. He adds: "I wanted to create an urban space, with a different atmosphere for each section. "Clients first enter a light, welcoming reception and retail area; then they walk through to a boutique-style cutting area, which has a dressing-room feel; they then walk down five concrete steps into the gallery, which has a New York loft apartment effect."Pictures>>
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Fact File

Name: Clipso London

Address: Windmill Street, London

Franchisee: Darren Fowler

Size:1,000sq ft

Staff: 10

Styling stations:12

Budget:£80,000

Financing:Self

Budget Box

Styling units: £22,000

Retail display: £3,000

Dispensary: £5,000

Air-conditioning: £7,000

Plumbing: £4,000

Flooring: £4,000

Builders: £25,000

Miscellaneous: £3,000.

How To Achieve The Look

Design:

Matthew Hilton at Circle 36 - 020 8342 9198

Sally Salon Services - 020 7713 5300.

Top Tips

  • Have a definite idea of what you want to achieve
  • Be realistic about your budget
  • Shop around for the best price
  • Have a good relationship with your builder/designer
  • Do it well – or not at all.
Clipso-side2.jpg

Clipso-side1.jpg

More Pictures>>
sophieh

sophieh

Published 26th Feb 2008

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