Aiming to revolutionise support in the hair industry Sophia Hilton has officially launched Not Another Club. This first-of-its-kind platform blends business and life coaching to meet the real emotional and professional challenges faced by modern hairdressers. Designed for both salon owners and independents, it offers affordable, expert-led guidance in everything from finances and tech to wellbeing and marketing.
Not Another Club is more than a coaching programme - it’s a movement. “We’re building a coaching company designed for that future,” Sophia says. “This isn’t about just hitting targets. It’s about navigating burnout, money fear, identity loss, and the real emotional rollercoaster that comes with being an independent stylist or salon owner in today’s world.”
What sets the programme apart is its multi-pronged approach. Instead of relying on a single coach, members gain access to five areas of expertise:
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A 24/7 colour hotline for emergency in-salon support
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Social media and marketing coaching to drive bookings
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Financial planning from an accountant who works with over 3,000 salons
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Digital tools guidance from a dedicated tech guru
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Wellbeing and mental resilience support
All of this is underpinned by weekly webinars, a WhatsApp support community, and in-person meetups to combat one of the industry's greatest challenges: loneliness. Crucially, Sophia is committed to keeping the platform affordable. Early bird prices are set at just £60/month for self-employed stylists and £100/month for salon owners.
“I’ve had so many people tell me I should charge double. But this isn’t about exclusivity. It’s about impact. I’m not interested in working with just the elite, I’m here to support everyone with a dream, reconnecting a disconnected industry,” she says. With 220 global members already signed up, Not Another Club is proving there is a powerful demand for holistic, community-driven coaching in hairdressing.
“I’m not stepping in as a coach pretending to have all the answers,” says Sophia. “I’m doing what I do best - spotting what’s missing in our industry and building on a scale that hasn’t been done before.”
As the platform opens to the public, its community-led model invites members to become mentors themselves, making this more than just another coaching programme but a cultural shift. “If you’ve got a dream, we’ve got the team,” Sophia concludes
