ALFAPARF Milano Professional has welcomed Dorata Hairdressing to the family and has announced Andrea Dorata as an ALFAPARF Milano Professional Brand Ambassador UKI.
Dorata Hairdressing has two salons in the upmarket towns of Marlow and Henley-on-Thames, and is family-run by three siblings – Angelo, Simona and Andrea, and supported by an incredible team.
What is the History of Dorata Hairdressing?
Beginning as ‘AD’ when Angelo opened his own salon in Henley-on-Thames in 2003, four years later he was joined by Simona and Andrea,
and ‘Dorata Hairdressing’ was born.
The trio's vision was to create a homely space where beautiful hair would be created - “elegant with a bit of an edge” – and where clients would feel part of the extended Dorata family.
The Dorata family is known for providing highly professional and personal services, the award-winning salons take great pride in delivering the highest standards of hairdressing and customer service with an Italian flair.
With a belief that hairdressers are artisans and hairdressing should be like couture clothing – tailor-made to suit each individual, the team believes trends may come and go, but style is eternal.
Classic traditions that have stood the test of time are mixed with innovation and the latest techniques to ensure their clients look and feel, their best.
Who is Andrea Dorata?
Andrea, a new ALFAPARF Milano Professional Brand Ambassador UKI, is an award-winning hairdresser, and previous Southern Hairdresser of the Year finalist at the British Hairdressing Awards, sponsored by Schwarzkopf Professional.
With a passion for learning and teaching, he has been invited to be part of talent development groups, and loves to share his vision with this team, along with indulging his creativity in photoshoots and shows.
“Dorata Hairdressing is to us what hairdressing is all about. With two local businesses at the heart of community, they share their passion for this incredible industry not just with their team but with their loyal and ever-growing client base,” comments David Donnellan for ALFAPARF Milano Professional.
“We are very happy to have them join the ALFAPARF Milano Professional family. Andrea is a welcome addition to our ambassador line-up, with an outstanding flair for colour, he’s the perfect person to showcase our exceptional technology and results-driven colour portfolio, and we are looking forward to working closely with him and spreading the news about ALFAPARF Milano Professional.”
Andrea comments: “Becoming part of the Alfaparf family is an incredibly proud and exciting moment for us. This partnership brings together everything we believe in — our Italian heritage, a respect for timeless craft, and a passion for pushing creative boundaries. Alfaparf’s commitment to sustainability, artistry, and innovation reflects the future we envision for our salons. It’s a brand that not only enhances the work we do, but truly champions the people behind it. For our team and our clients, this marks the beginning of something fresh, and inspiring— a new chapter we can’t wait to write together.”
