Sexy is forever: marilyn monroe revealed as face of sexy hair
Published
30th Jul 2013
by rachael
Sexy Hair knows that they don't make 'em like they used to, which is why they've turned to the past for the latest campaign covergirl.
Rather than recruiting a new rising star or modern model, the professional hair brand has opted for someone far more iconic; Marilyn Monroe.
The 'Styles Change, Sexy is Forever' campaign sees the late Hollywood legend front a series of images which will be used online, outdoor and across print to promote Sexy Hair products including Big Sexy Hair Spray & Play and Style Sexy Hair Spray Clay.
Speaking to WWD, Sexy Hair president and CEO, Karl Heinz Pitsch said: "By joining forces with Marilyn and using her image for our upcoming marketing campaign we hope to strengthen the sex appeal and allure of the Sexy Hair brand."
In addition to the campaign, a limited-edition product will be released later in the year.
