Schwarzkopf professional launch essential looks 2015: the age of beauty
Published
19th Oct 2015
by maryforester
The 38th edition of Schwarzkopf Professional Essential Looks, The Age of Beauty collection, looks to redefine age and make a clear statement. Instead of masking or combatting the signs of aging, individual beauty is being brought back into focus.
“Today’s more mature consumers want to celebrate their individuality without missing out on current trends,” says Simon Ellis, Schwarzkopf’s International Creative Director, emphasising the core message of the Age of Beauty collection. The collection is devoted to the individual styling preferences of mature consumers and offers techniques and products that are especially adapted to the changing needs of their hair.
Silver Glory
“The Silver Glory trend focuses on timeless classics that consumers love for their elegance and detail,” explains Steve Hogan, Creative Director of Essential Looks.
Classic and timeless: these qualities are present throughout the trend and can also be found in Schwarzkopf Professional salons.
With Igora Royal Absolutes Silverwhite, Silver Glory celebrates mature, grey hair and emphasises the beauty of our natural hair color.
Refined with silver accents, grey tones will take on a fresh, new shine. The result is color perfection!
Combined with classic cuts like an elegant bob or styled high with the OSiS+ Session Label Strong Hold Hairspray, grey hair doesn’t have to stick to the rules – it can take on all shapes and nuances.
Layered Chic
The upcoming season hails the return of chunky knits and layered looks.
There are no limits to this combination; long tops are worn over dresses and cardigans under capes. “Layered Chic is a bold, yet simple fashion statement,” says Hogan.
Schwarzkopf Professional’s interpretation also focuses on layers and loose structures. Whether it’s cool short styles or luxuriously long manes, a unique, expressive style is guaranteed.
Meanwhile, Igora Royal Absolutes shades offer maximum grey coverage and warm tones for the perfect colour accompaniment.
Using techniques like the incorporation of lighter shades in the front parts of the hair, you can also form a natural frame around the face.
Silver Glory
“The Silver Glory trend focuses on timeless classics that consumers love for their elegance and detail,” explains Steve Hogan, Creative Director of Essential Looks.
Classic and timeless: these qualities are present throughout the trend and can also be found in Schwarzkopf Professional salons.
With Igora Royal Absolutes Silverwhite, Silver Glory celebrates mature, grey hair and emphasises the beauty of our natural hair color.
Refined with silver accents, grey tones will take on a fresh, new shine. The result is color perfection!
Combined with classic cuts like an elegant bob or styled high with the OSiS+ Session Label Strong Hold Hairspray, grey hair doesn’t have to stick to the rules – it can take on all shapes and nuances.
Layered Chic
The upcoming season hails the return of chunky knits and layered looks.
There are no limits to this combination; long tops are worn over dresses and cardigans under capes. “Layered Chic is a bold, yet simple fashion statement,” says Hogan.
Schwarzkopf Professional’s interpretation also focuses on layers and loose structures. Whether it’s cool short styles or luxuriously long manes, a unique, expressive style is guaranteed.
Meanwhile, Igora Royal Absolutes shades offer maximum grey coverage and warm tones for the perfect colour accompaniment.
Using techniques like the incorporation of lighter shades in the front parts of the hair, you can also form a natural frame around the face.
Heritage Blend
Heritage Blend revives prints and checked patterns, uniting classic style with off-the-wall statements.
Alongside cool styles and modern, structured shapes, the right hair color will also guarantee that sought-after natural look.
Since hair loses its shine and youthful vigor as we age, we tend to search for new colors that will look as natural as possible.
Igora Royal Absolute Age Blend does just that, restoring mature hair’s natural glow.
Ten new shades will blend in with the consumer’s natural hair color and leave it with a gorgeous shine.
This natural look especially suits a more mature complexion, which often gets lighter with age. Confident, unique and style-conscious – that’s the new attitude to life for mature women!
