Schwarzkopf professional bc bonacure relaunches for 2014
Published
01st Mar 2014
by rachael
Schwarzkopf Professional BC Bonacure has relaunched for 2014 with a new look, new technology and host of new hero products and in-salon treatments.
Introduced to the world's hair and beauty press at a gala dinner in Hamburg, the home of Schwarzkopf Professional, the relaunch event also heralded the announcement of John Gillespie as new global care ambassador for Schwarzkopf Professional with an innovative new care culture system for salons.
New Schwarzkopf Professional BC Bonacure products have had a sleek redesign inspired by high-end skincare designs, with clear colour coding to identify the seven sub categories in the range: Smooth Perfect for unruly, coarse hair; Repair Rescue for damaged hair; Color Freeze for colour-treated and bleached hair; Moisture Kick for dry hair; Volume Boost for fine hair; Time Restore for mature hair and Hair Activator for thinning hair.
Products all contain new Cell Perfector technology which refills gaps in the hair to restore hair almost to its virgin state; undamaged and full of strength, elasticity and shine.
To celebrate the targeted problem-solving capabilities of the seven Schwarzkopf Professional BC Bonacure Hairtherapy ranges, eleven new high-performing 'hero' products have also launched - including a BB cream for hair and volumising dry shampoo.
A trio of highly concentrated in-salon treatments have also launched to tackle issues surrounding colour, smoothing and hair repair. Fully customisable, the Power Shots can be mixed with conditioners, treatments and masques or combined together to tackle multiple issues.
