Sassoon deconstruct with their new collection
If you don't know the rules you can't break them and if you can't construct great haircuts you can't deconstruct them to make even better hair styles.
That's the principle of Sassoon's latest collection, Deconstructionism.
Inspired by a combination of the renaissance in Florence in the 1450s and the Antwerp Six in Holland in the mid-nineties, Deconstructionism is all about re-thinking the way things are done by and going against the norm.
The emphasis of the collection is on deconstructing a strong shape using a weaving technique that mirrors the way that colour is applied.
The key to the look is to a strong internal shape, with rounded lines, that is then cut into and personalised to flatter the deconstructive, understated clothing trend that is prevalent at present.
Complementing the deconstructed styles was a new movement in colour. Gone are flashes of colour coming and in their place comes a new concept: non-colour.
Key tones included violets bled with red and blood orange or blondes combined with blue greys and slate tones to create a look mirroring petrol mixingwater.
Sassoon creative director Mark Heyes says: "Deconstruction doesn't mean no shape. You have to construct the hairstyle in order to take away.
"At the moment we are seeing lost of deconstructed looks around that have an understated feel and these hairstyles really suit that trend."
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