Salon retail displays to inspire clients to splash the cash
Published
03rd Jul 2014
by rachael
Salon retail displays need to make an impact to encourage clients to splash the cash, no matter what style or size your space.
Knowing your product range inside out and providing clients with information at every step of the salon journey are both essential tools in providing a service that encourages sales, but a tempting retail display is the perfect finishing touch to close the deal.
And, dependent on space and position of your retail area, a truly tantalising product presentation could even tempt in passers-by enticed in by nothing more than the exciting look of your display.
If you're blessed with plenty of space at the front of the salon, turning into a specialist retail area is guaranteed to encourage clients - and potential clients - to feel comfortable browsing. It's also a great place to position stylists during quiet periods to build up their product knowledge by talking through selections with clients - much like a friendly, knowledgeable assistant on a makeup counter.
For those with less room, it's about ensuring that retail products aren't an afterthought and are still accessible to clients looking to browse. Are there nooks and crannies you can use for display? Items that can be re-purposed as storage? Take a look through the gallery below for some salon shopping spaces that are guaranteed to inspire serious spending!
