Research shows that creating accessible environments brings financial benefits, attracts loyal clients, and helps retain talented staff—making it a win all around. But how accessible is your hair salon?
The government estimates there are over 16.1 million disabled people in the UK according to its latest data, representing 24% of the population.The Disability Discrimination Act (DDA), which came into effect in 1995, is intended to reduce the amount the discrimination faced by many disabled people.
The Opportunity for Salon Owners
The Purple Pound refers to the spending power of disabled people and their households, estimated to be worth £274 billion annually in the UK. With 16 million disabled people—1 in 4 of the population—this market represents a significant opportunity. Yet, many businesses miss out due to simple accessibility barriers. For example, 73% of disabled online shoppers encounter difficulties, and nearly half of disabled people find high street shops inaccessible. Salon owners who address these challenges can tap into this under-served market and differentiate themselves from competitors.
Salon owners who adopt inclusive practices can attract and retain a loyal and growing clientele while fostering a positive work environment for employees. Disabled customers value businesses that make an effort to accommodate their needs. By taking simple, often inexpensive steps, you can build trust, improve customer loyalty, and attract talented staff who appreciate working in an inclusive space.
Part three of the Disability Discrimination Act requires service providers to ensure they are providing accessible goods, facilities and services (GF&S) to their customers and all businesses are required to make 'reasonable adjustments' to their GF&S for their customers.
Simple Adjustments with Significant Impact
Inclusion doesn’t have to be expensive. For example, ramps can be purchased online for as little as £30 and can make your salon accessible to wheelchair users. Wide aisles, clear signage, and accessible toilets are additional steps that enhance your space for everyone.
Seema Flower, Managing Director of Blind Ambition and a former salon owner, explains the value of these adjustments. “In my salons, we ensured that one of our juniors met a blind client from the nearest bus stop and accompanied them back after their appointment. This cost us almost nothing but made our clients feel valued and respected. It also made our staff member feel valued, they made a difference in their customer's day.” she says.
Why Accessibility Benefits Your Business
Research by Accenture highlights the broader business benefits of inclusion:
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Increased Revenue: Companies leading in disability inclusion see 1.6 times more revenue than their peers.
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Higher Profitability: Inclusive businesses achieve 2.6 times more net income and double the economic profit.
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Improved Customer Loyalty: Inclusive practices build trust and encourage repeat business.
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Enhanced Reputation: Businesses known for inclusivity often receive positive word-of-mouth referrals and stand out in competitive markets.
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Attracting and Retaining Staff: Inclusive workplaces are appealing to talented employees who value diversity and equity.
Web accessibility is equally crucial. Half of disabled online shoppers abandon purchases when faced with barriers. Features such as plain language, alt text, and clear navigation on your website can make a significant difference.
Practical Steps for Salon Owners
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Audit Your Salon: Identify potential barriers in your layout. Ensure aisles are wide and free from clutter.
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Invest in Affordable Solutions: Install ramps, automatic doors, and handrails to improve physical access.
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Provide Staff Training: Equip your team with disability awareness training to better serve diverse clients and create an inclusive work environment. Seema and her Team at Blind Ambition would love to help you on your journey.
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Engage Disabled Customers: Consult with disabled people to understand their needs and improve your services.
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Appoint an Accessibility Champion: This role ensures accessibility remains a priority in your business decisions.
The Legal and Social Responsibility
Under the Equality Act 2010, businesses are required to make “reasonable adjustments” for disabled customers. This includes providing accessible facilities, signage, and services. Failure to comply not only risks legal consequences but also alienates a significant customer base.
Inclusivity is a moral imperative, but it’s also a practical business strategy. By addressing accessibility, you can tap into the immense potential of the Purple Pound, enhance your reputation, and create a welcoming environment for both clients and staff. Simple, thoughtful changes today can create a thriving, inclusive salon tomorrow.