Reds continue to grab the headlines

Thanks to Rihanna, Little Mix and Cheryl Cole, it seems reds are here to stay. It was the hue du jour in 2011 and it looks like it is set to be even bigger in 2012. As celebrities look for ways to grab headlines, changing the colour of their hair guarantees column inches.

New technology ensures colours locks in for longer, and with a plethora of after care products in the market, reds no longer need to fade - they can be centre of attention for longer.