Phyto host pop-up blow-dry lounge at fenwick

Luxury botanical haircare brand PHYTO recently hosted their first pop-up blow-dry lounge at Fenwick department store on Bond Street in London. Staged to showcase the signature PHYTO blow-dry, which was launched by founder Patrick Ales in the 1960s, the lounge was designed to tell the story of the brand from its creation in sixties Paris to its current position as global leader in botanical haircare. Guests were treated to the full PHYTO experience; scalp analysis using a microscopic camera, hair care prescription, treatment and the signature blow-dry. Award-winning hairdresser Karine Jackson joined forces with the brand to ensure each blow-dry was created with as much skill and precision as Patrick Ales would have displayed when styling his own clients - who included Brigitte Bardot and Jackie Kennedy, no less!