HJ's At The Heart Of The Community campaign - downloadable social graphics and posters now available

Hairdressers Journal and Professional Beauty launched the major industry campaign “At The Heart Of The Community” this summer, designed to help the salon and spa sector loudly demonstrate its vital economic and community value.

The initiative arrives at a critical time for salon owners across the UK who are navigating unprecedented operational and cost pressures. 

The campaign aims to shift the narrative around the industry by loudly celebrating salons and clinics not just as lifestyle spaces, but as foundational community anchors, critical drivers of high street footfall, and major creators of local employment.

Having asked beauty professionals to vote on a graphic to represent the campaign, we are now lauching a suite of marketing materials and political engagement tools that salons can access to support their business.

How can salons get involved in the At The Heart Of The Community campaign?

1. Writing to MPs, local councillors, and local press 

2. Community PR and local promotion 

3. Window stickers 

4. Social media toolkit 

Part of a salon support network 

Rather than acting in isolation, Professional Beauty Group’s mission is to amplify and celebrate the excellent advocacy work already being spearheaded by industry bodies, including the National Hair & Beauty Federation (NHBF), British Beauty Council (BBCo), British Hair Consortium (BHC) and Salon Employers Association (SEA).

The BHC has also created a process to help you write to your MP. Once you register, you will receive a ready-made letter that can be sent directly to your MP. 

Step 1: Register your details at bhc.org.uk or complete this short form: https://forms.gle/HaHHJ3SgbdJ6yLhY9
Step 2: Receive your template letter and send it to your MP.

Share your story

Below are just a few examples what other hair professionals have done in their local communiites. Shout about your contribution to the community – no matter how large or small.

• Stewart Roberts MBE (Haircuts4Homeless) delivered 40,000+ free haircuts via 68 volunteer projects UK-wide, plus a women-only programme
• Tom Chapman (Lions Barber Collective)  trains barbers in suicide-prevention listening skills through HereToTalk training
• Mohammed Niromande of Ragworth Barber Shop has offered free haircuts and shaves to homeless people
• Cordelle Cabey and Thomas Roberts (Dementia Friendly Barbers) bring dementia-specialised grooming to care homes with regular return visits
• Caroline Parnis, Founder of Blade Inclusive Salon, Lowestoft, built a Sensory Studio and Eden Room for autistic or anxious clients
• EK Hair, Bristol, offers autism-adapted children’s haircuts with a dedicated quiet space
• Joshua Coombes took to the streets to offer barber services to people sleeping rough, documenting homelessness haircuts
• Keith of Dementia Friendly Barbers visited Hampden Hall Care Centre to offer barbering paired with reminiscence sessions for male residents
• Lenny White, Northern Ireland, is a mobile dementia-friendly barber serving care homes across NI
• Lisa Shepherd hair salon was a pioneer in offering low-sensory salon experiences, using adapted lighting, sound and vestibular massage
• Heffy Wheeler, owner of HX Hair, provides neurodivergent-friendly appointments including quiet time
• Just4Men Barbers, Wirral, offers dedicated 30-minute "Quiet Time" sensory appointments
• Salli Jeynes, leading cancer hair-loss and wig specialist, and Steve Trowles, owner of Stephen John Salon in Moreton Hall, were both recognised on BBC’s The One Show for the work they do to support people with cancer

Are you doing anything to support your local community? We would love to hear from you and to share your story. Tag us on Instagram @hairdressersjournal 

Request your window stickers and collect them at Salon International from the information point on the 4-5 October. Please complete the form below and don't forget to book your tickets here.