Paul edmonds launches cooling freeze dry finish blow-dry

  Paul Edmonds salon in Knightsbridge is helping clients to beat the heat in style with the Freeze Dry Finish blow-dry. As London faces its warmest weather in years, the Paul Edmonds team have launched a new service to bring temperatures down while leaving clients with a polished and glossy finish. The three-step treatment starts with a consultation before a Shu Uemura Purifying Blend treatment is applied to the scalp - containing peppermint essential oil, this luxurious elixir not only tones the scalp but also feels super cooling. A vigorous head massage and cold water cleanse and condition follow, before the ColdBlow drying service. As well as locking in nutrients from the products and leaving the client feeling cool, the cold blow-dry will also set and hold the style for longer.