OSMO Announces New Educator, Carol Ritchie

Published 23rd Apr 2025 by Josie Jackson

With over 45 years of experience in the hair industry, Carol Ritchie brings an extraordinary wealth of knowledge, passion and creativity to the OSMO team, in her new role as an Educator for the brand.

Carol’s journey began in full-time college, where her talent enabled her to win competitions such as the Golden Scissors Award, before progressing in her career by joining an artistic team. At just 23, Carol was running her first salon, which she later co-owned. Her passion for education saw her graduate with a Cert Ed and Assessor’s Award, eventually teaching hairdressing at university level. In 2009, she joined Matrix as an educator and later as an artist, travelling across the UK to share her expertise in cutting, colouring and her specialism – hair-up and bridal styling.

Carol also trained with the legendary Trevor Sorbie in the ‘My New Hair’ initiative, offering complimentary wig cutting and styling services for those affected by cancer or alopecia, in partnership with her local Macmillan Centre.

A dynamic force in the industry, Carol has freelanced, owned multiple salons and currently leads her third award-winning salon. Her work has featured at prestigious events including the National TV Awards, London Fashion Week and Gok Wan shows. With a love for vintage styling, Carol is a regular fixture at the Goodwood Revival, recreating iconic looks from the 1920s to the 1960s.

Continuously pushing creative boundaries, Carol is passionate about upskilling, exploring textured hair, wig making and creative photoshoots. Her drive has led her to compete in top industry awards, including the British Hairdressing Awards, sponsored by Schwarzkopf Professional.

Now, as part of the OSMO education team, Carol is excited to align with a brand known for its innovative, salon-quality products. She is inspired by OSMO’s commitment to enhancing shine, volume, and colour across diverse hair types, and looks forward to sharing her knowledge and creativity with stylists nationwide.

“Carol’s vast experience within our industry is second to none and we’re very excited to share her expertise with the OSMO community,” explains OSMO Senior Brand Manager Sinéad McLaughlin. “With such a strong educational background, we know that Carol will be inspiring and exciting our customers with her knowledge and skills.”

Josie Jackson

Josie Jackson

Published 23rd Apr 2025

Josie supports the team with content for the print magazine, website and social media channels at HJ. Having grown up in a salon environment (thanks to her hairdresser mum) and even working as a Saturday girl before getting her degree in English Literature, Josie feels right at home in the industry. Although she’s experimented with a few creative colour looks in the past, she always comes back to blonde, and loves all things hydrating and bond building.

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