Client Demand for Salon Sustainability Continues to Rise

Updated on 24th Apr 2025 by Charlotte Grant-West

New research shows that client demand for salons to embrace sustainability continues to rise, according to L'Oréal.*

It’s more important than ever for salons and stylists to take sustainable action - not only for the positive future of our planet but the success of their business too.

Find out about how L'Oréal Hairstylists for the Future programme can help elevate you and your business. 

L'Oréal Hairstylists for the Future logo

A Team of Powerful Voices

L’Oréal knows that an educated team is an empowered team. They are your salon’s superpower when it comes to sustainable transformation – driving daily sustainable action and advocating for your efforts with both clients and the community.

L’Oréal’s interactive Hairstylists For The Future E-Learning modules are here to help you kickstart your salon’s sustainability journey, offering a simple and practical way to upskill your team.

Neil Moodie Studio Salon prioritises sustainability

“Using the free e-learnings from L’Oréal has been integral for upskilling our entire team on this topic, including our apprentices. Ingraining sustainable practices at these early stages of their career ensures that we have a future workforce who will continue to prioritise a sustainable future.”

Emmanuelle Montague Sayers, Sally Montague
Emmanuelle Montague Sayers

What Will You Learn?


• Understanding Salon Impact:
Gain a clear picture of your salon’s environmental footprint and discover key areas for improvement - from water and energy consumption to waste management and product choices.

• Practical Solutions:
Discover actionable, easy-to-implement solutions that can make a real difference in your salon’s daily operations.

• Client Communication:
Master the art of communicating your sustainable commitment to your clients. Showcase your shared values and build a loyal customer base because of it.

• The Power of Collective Action:
Become part of a community of like-minded professionals dedicated to creating a sustainable future for the hairdressing industry. Share best practices, learn from each other, and amplify your collective impact.

“Four years ago, driven by waste concerns, I shifted my salon towards sustainability. At the beginning it felt like I had a mountain to climb, but L’Oréal’s Hairstylists for the Future programme was invaluable. Tools such as The Net Zero Salon Initiative were crucial in understanding the changes we needed to make, but it was the free e-learnings that helped solidify our commitment to this as a team.”

Andrew Mulvenna, Andrew Mulvenna Hair
andrew mulvenna

Take action today! See L’Oréal’s Hairstylists for the Future Learning Plan here

This is a sponsored post in collaboration with L'Oréal Professional Products. 

SOURCE: SALON EMOTION TRACKER, HUMAN8 WAVE 2: JAN 2025 N=1003

Charlotte Grant-West

Charlotte Grant-West

Published 24th Apr 2025

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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