Davines is celebrating four years of Grow Beautiful with a new limited edition product.
In 2025, Italian haircare brand Davines is rolling out its fourth annual iteration of Grow Beautiful, the Earth Month campaign created in 2022 to emphasise the importance of soil health and Regenerative Organic Agriculture (ROA) in the global fight against climate change.
When Nature Blooms, We Can Flourish
Davines takes climate action by deeply integrating beauty and ROA to heal the planet’s soil. As the Grow Beautiful manifesto reads: “Beauty grows unseen, from the tiniest of elements to the biggest. It grows in nature and in our nature, too. Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the earth with the choices we make and be regenerated and flourish in return.”
To mark the fourth year of the campaign, Davines is offering a firstof-its-kind WE STAND/for regeneration hair, body and face butter gift with purchase. This “product with purpose” is formulated with regenerative organic calendula from EROC at Davines Village, representing another important milestone towards the brand’s goal of promoting ROA as a framework for better social and environmental farming practices.
The faces of this year’s Grow Beautiful campaign are made of flowers! Mr. and Mrs. Bloom personify the beauty that can come from taking care of nature. With bouquets for heads and a tendency to drop petals wherever they go, they seed beauty everywhere. The Blooms are proof that when people choose to help nature through regenerative organic agriculture, nature returns the favour. That when nature blooms, we can flourish.
CHOOSE/WITH PURPOSE
Our everyday choices impact the regenerative quality of life on Earth and in our homes. Davines’ limited edition WE STAND/for regeneration hair, body and face butter is a manifesto for climate action, crafted to bring everyone together through beauty and appreciation for the planet. The regenerative organic certification of EROC guarantees that farms and products meet the highest standards for soil health, animal welfare, and farmworker fairness. It’s one more way the brand is advocating for sustainable agriculture practices. The moisturising butter fights against climate change while also supporting your daily beauty needs. It hydrates the skin and softens hair with 93.25% natural and 85.5% biodegradable ingredients. You can get the WE STAND/for regeneration hair, body and face butter as a gift with purchase in Davines salons.
To learn more about the campaign, visit world.davines.com/pages/wesustain-beauty.
