This year Olivia Garden continued its support of the charity Think Pink Europe by launching a new collaboration during Breast Cancer Awareness Month (October 2023). This year the collaboration, which has become an annual event, raised a record-breaking sum of £131,596.
Olivia Garden hairdressers across Europe made this possible, as 1€ was donated for every hairbrush sold from the limited-edition Fingerbrush collection, and 5€ for every purchase of the professional SilkCut scissors. Since the beginning of the partnership between Olivia Garden and Think Pink Europe in 2018, the leading manufacturer of professional hair tools has donated close to 400,000€ in total.
Breast cancer is a relentless challenger, affecting 1 out of 8 women in their lifetime. To raise more awareness for this, Olivia Garden launched the bold ‘F*ck Off Cancer’ campaign this year with a touching portrayal of Mia, a resilient woman in Germany currently battling breast cancer. Accompanied by her supportive best friend and compassionate hairdresser, Mia is navigating this tough journey with strength. Many people connected with Mia’s touching story through the videos and stories shared across Olivia Garden’s social media accounts; they witnessed her courage, understood her struggle, and saw the empowering reason behind the bold message of the campaign.
“We are very grateful to Mia, for having the strength and courage to give the campaign a beautiful face”, said André Harms, General Manager at Olivia Garden Europe. “Supporting Think Pink Europe to raise awareness for breast cancer prevention is a cause that is very important to us.”
Many hairdressers not only contributed by purchasing a Fingerbrush for themselves, but also by featuring a retail display in their businesses.
“We are extremely happy to have Olivia Garden as the biggest donator for our organization," shared Chantal Blockx, Executive Manager at Think Pink Europe. “With Olivia Garden’s help, we can work on closing the health gap in Europe when it comes to research and treatment of breast cancer patients.
The organisation puts forward four clear goals: raise awareness, inform people, fund scientific research and support projects involving nursing and follow-up care.