Olivia Garden Europe, a global leader in professional hair tools, is proud to announce its official certification as a B Corporation. The company joins a growing global movement of businesses using their influence as a force for good.
Following a rigorous certification process, Olivia Garden has been recognised as a Certified B Corporation for its commitment to social and environmental performance, accountability and transparency. “This certification is more than a milestone. It is a reflection of who we are and what we believe in,” says Kai Ziekursch, General Manager of Olivia Garden. “We could not be more proud. It shows that excellence in product design and social responsibility can go hand in hand. It is a promise we make to our customers, our employees and our planet.”
Olivia Garden’s efforts span a wide range of initiatives, including sustainable product innovation, ethical and transparent supplier relationships, an inclusive and people-centred company culture and an increased focus on environmental responsibility through improved packaging solutions and conscious operations.
“This journey was long, detailed and at times challenging, but deeply rewarding,” adds Marie Hélène Aldenhoff, Lead Vendor and Operations Management, who became a B Leader during the process to help guide Olivia Garden towards certification. “Every department, every colleague, every small change played a role in helping us get here. This certification belongs to all of us.”
Founded over 50 years ago, Olivia Garden has built a reputation for innovation, quality and design in the professional beauty industry. With this certification, the company joins a global network of over 8,000 Certified B Corporations across more than 90 countries, including industry leaders such as Davines, Keune Hair Cosmetics, and The Body Shop.
Each product is carefully assessed to identify safer and more sustainable alternatives, meaning that all hairdressers can be reassured that Olivia Garden’s brushes deliver everything they need as busy stylists while reducing environmental impact.
Looking Ahead
B Corp certification marks the beginning of a new chapter. Olivia Garden has long embraced responsible business practices, with a clear purpose defined over four years ago. Since then, sustainability has been embedded into every aspect of operations.
As a founding member of the Hairstyling Tools Collective, Olivia Garden collaborates with like-minded industry players to drive systemic change. A key focus has been reducing the environmental impact of its products, such as increasing the use of recycled materials and replacing up to 30% of virgin plastic. The company has also introduced recycled aluminium in the brush range of Expert Blowout Shine, Expert Blowout Speed and Expert Blowout Straight.
Moving forward, Olivia Garden will continue to advance its sustainability efforts. These include developing more eco-conscious packaging and strengthening responsible partnerships. Employees across all departments are actively involved, whether by contributing ideas for positive change, supporting community initiatives, or helping shape a workplace culture rooted in care and responsibility.
For Olivia Garden, becoming a B Corp is not just a recognition. It is a renewed responsibility to keep challenging, improving and brushing for the better.
