The Hairstyling Tool Collective, the sustainability alliance founded by Olivia Garden Europe and Denman International, recently chose two Salon Sustainability Champions to help further the cause.
The Hairstyling Tool Collective invited Anne Veck of Anne Veck Hair and Melenie Tudor of En Route Hair & Beauty to be its inaugural Salon Champions. Martyn Wady, International Business Manager at Denman, says: “We are so grateful to Anne and Melenie. The Salon Champions are an essential role. Our Champions will help us with advice on initiatives from the salon owner perspective, testing recycled products and importantly offering oversight, ensuring that the Collective is delivering on the commitments made in the Charter.”
Anne Veck is already a renowned hair industry eco warrior, while Melenie’s effective work in sustainability has seen her salon win multiple sustainability awards. Anne says: “It is great to see these major hair industry manufacturers working together in a pre-competitive space to resolve the sustainability challenges which face us all. I sincerely hope many
more companies join this forward-looking project and I'm looking forward to being involved.”
Melenie shares: “I’m thrilled to be selected as one of the first Hairstyling Tool Collective Salon Champions! As a sustainable salon owner, I am really excited to be involved with this project which will help the whole of our industry become more sustainable. Together, through shared knowledge and collaborative efforts, I know we can make a significant impact throughout the whole industry – from suppliers to stylists on the shop floor.”
Left to right: Anne Veck, Dr John Rainey MBE, Melene Tudor, Nadia Grégoire, Brand Partnership Lead of Olivia Garden
Europe, Victoria Fishman, CEO of Denman USA
