Congratulations to Keune which has achieved B Corp Certification.
The family-owned professional hair care brand strives to create a positive and lasting impact on people and the planet, leaving the world a better place for future generations. On its journey to an even better tomorrow, Keune is now officially a certified B Corporation.
B Corp certification is awarded to companies that meet high standards of social and environmental performance, accountability, and transparency.In the certification process, Keune’s impact on employees, governance, customers, community, and the environment was assessed with great results.
In the category ‘Environment’, the brand scored well for the use of solar panels, electric company cars, and compensation of emissions.
The company’s close relationships with its suppliers and their way of working is reflected in its high score on ‘Supply Chain Management’.
When it comes to ‘Packaging and Materials’, Keune does well by using sustainable and certified sustainable paper and recycled cardboard.
In line with truly valuing people, the company reached an excellent score on ‘Employee Health, Wellness, and Safety’.
Darren Potter, Country Director for the UK, comments: "I am proud to announce that we have achieved, what I believe to be, the most critical value. We are officially recognised as meeting the highest sustainable, social and environmental performance standards, transparency and accountability. This is a very proud moment for me and the Keune family worldwide, as we are the only professional haircare brand that is 100% loyal to the professional hairdresser, and now we are B Corp certified. It is everyone's responsibility to care for the very precious planet, and I believe B Corp should become the standard requirement for every business in the world today."
Eelco Keune, CEO, adds: “We are confident that the steps we take today have a lasting impact on the world tomorrow. As a family-owned business, we have been aware of our role in society for over a century, taking this responsibility seriously for three generations. Becoming a B Corp is the recognition of our commitment and we are focused on passing the company to future generations and preserving the planet."
The B Corp certification is part of the company’s greater goal of caring for people and the planet, now and tomorrow, and Keune will continue to invest in moving towards a more sustainable future. The company’s 10 ambitious sustainability goals include introducing fully recyclable packaging, exploring sustainable materials and a sustainability update of one of their trusted product ranges. The company will also further improve on the factory’s sustainability, employee career development, benefits, well-being, and much more.
If you want to find out how you can make your salon more sustainable, click here.