Old Money Blonde - The Hair Colour On Everyone's Lips Right Now

Published 26th Sep 2024 by Charlotte Grant-West

Old Money Blonde is luxurious and rich hair colour, it's hair that looks like it's never worked a day in its life. 

Effortlessly healthy, the sort of blonde that you know isn't natural but is definitely been created to look like you've spent two weeks in The Hamptons. 

"Old-Money blonde will be one of the most popular blonde hues for autumn/winter season as clients start to take a step away from the clean, icy platinum hues and start to look for a blonde shade that provides their hair with a more natural appearance and adds depth and dimension, however that still packs a punch and looks beautiful," predicts Kirsty Judge, Rush Hair Colour Team Member/Educator.

It's great to see a departure from more high-maintenance icy blondes, and follows the increased trend for warm blonde shades.


How to Create Old Money Blonde in the salon

Kirsty says that it's all about subtely, and nothing heavy or chunky. "With this colour it’s all about colour placement and ensuring fine highlights/babylights are placed strategically through the hair," she says. "These should then be paired with a super soft, subtle shadowed root for depth and dimension."

To create an old money blonde you will need to use a technique that requires ribbons of warm but also cool blondes, explains Charlie Illi, Brooks & Brooks London. "This brightens but also deepens areas of the hair that melts into a rich, luxurious and heavy blonde, L’Oreal Professionnel INOA is perfect for adding warmer, deeper tones, while L’Oreal Professionnel Majirel High Lift is perfect for adding lift and depositing the pigment you need. The best result is to use your rebonding treatment such as Innoluxe Treatment in the colour which makes sure hair remains in tip top condition."

Who does Old Money Blonde Suit?

This shade is perfect for clients who are looking for a warmer, more golden toned blonde. "It will add a glow to their complexion and provide hair with a super elegant and luxurious appearance," explains Kirsty.

"For any grunge, punk and edgy clients out there, it may not suit
their very cool personality / look, just because it is quite an elegant look," Charlie comments. 

Charlotte Grant-West

Charlotte Grant-West

Published 26th Sep 2024

Charlotte oversees the print magazine, website and social media channels at HJ. With over a decade of experience as a journalist, Charlotte was formerly Editor of Modern Barber and HJ Men, Social Editor at Netmums and Features Writer at Boots Health & Beauty magazine. She loves any products that make her hair bigger and more voluminous, and loves a behind-the-scenes peek at anything hair-related – whether it's a factory tour, BTS on a shoot or backstage at fashion week.

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