Noise paris takes hairdressing off-grid

NOISE Paris is the latest addition to the guerilla hairdressing event, taking the secretive hairdressing show to the heart of the City of Lights. Following hot on the heels of NOISE Moscow and London, founder Richard Ashforth decided to take the pop-up event to the historical home of hairdressing; Paris. In keeping with past events, NOISE Paris were kept in suspense until the very last minute as clues about who was appearing and where the event was taking place were steadily revealed over the course of the day, with the final details being revealed just hours before the show took place. Richard, who is international creative director for Saco, was joined on stage by teams from all over the world including Spain's X-presion, London's Mazella & Palmer and Patrick Ahmed and Jean Michel Faretra from Paris. "The essence of NOISE is to share knowledge, passion and inspiration," says Richard. "I wanted together to inject energy into the world of hairdressing and push the industry forward, taking creativity to a new level. It’s great to be able to do this on an international scale after the success of the first NOISE event in London, it’s really taken off and there’s been a great international demand for events like NOISE." Check out what happened in Paris in the video below - and don't forget you can see Saco and X-presion live on stage at Salon International 2014.