Mystery, artistry and glamour at the alternative hair show 2010

The show kicked off with the presentation of the International Visionary Award. This accolade recognises new talent in the industry, and was presented by Alternative Hair President, Anthony Mascolo, to Andrius Masauskas from Lithuania. 

 

The seventeen international teams then took to the stage to present their shows. Although the theme of masquerade was evident throughout, it was interpreted in a remarkable array of styles for a truly diverse show.

 

 

Here the teams describe their creative processes:

 

Masquerade was translated through layering to give a feeling of sensuality, enhanced by nude tones in the models' outfits.

 

TIGI Creative Team 

 

The TIGI Masquerade was a gothic mix of light and darkness, introduced by a masked 'joker'. Textured shapes in the hair were echoed in the strong shapes of the clothes.

 

Carlo's inspiration came from the Stanley Kubrick film, Eyes Wide Shut. Inspiration also came from Milan Fashion Week, where the artistic team have worked extensively.

 

Inspired by Mongolian Royalty and Star Wars, the Alan Edwards team created an ecelectic mix in their collection.

 

 

 

 

 

 

Dimitry wanted to create a magic illusion within the hair, transforming the hair mechanically, inspired by the cosmic world of aliens.

Fehringer  

Colour and extending shapes were the starting point for Fehringer's futuristic presentation. Extending hoses on the models arms were used to give a feeling of transition and movement, with colourful circles of hair enhancing the mood.

 

Klaus Peter Ochs 

Klaus Peter Ochs used the idea of the eternal blonde and a slightly devilish red head to create contrast.

 

Whimsical Alice in Wonderland characters were the inspiration to these looks, with woven hair creating strong, avant-garde shapes.

 

The Sassoon Team took on a tribal theme to create sleek looks with strong colour.

 

The soul of woman was the idea behind the Gandini collection, contrasting a purity and stillness against an energetic, in-your-face routine.

 

Natural textures and movement were key to Mark Woolley's London-inspired collection. Straight and curly textures and dark and blonde shades contrasted elegantly.

 

A traditional folk tale in which a fox masquerades as a human and tries to marry a young girl was the theme of this presentation, that incorporated dance and theatrics.

 

This presentation was all about nostalgia, with a Baroque, fantasy take on glamour.

 

The presentation included an antique, 'broken down doll' look, with colourful, distressed hair.

 

Also taking the idea of a doll as inspiration, Guy Kremer's interpretation of masquerade was about colourful clothes, makeup and hair.

 

Models wearing sleek bobs in quirky bright pastels created a colourful collection for Saco.

 

A glamorous feeling was created with a presentation that had a chic, sensual, 50 feel.

The 2010 event raised £200,000 to support leukaemia and lymphoma research, adding to the grand total of almost £8 million raised by the Alternative Hair Show over the last 28 year s.