Moroccanoil has officially launched professional hair colour into Europe this week, amidst its run as the official Presenting Partner of Eurovision 2023.
The colour range is made with ProArginine, a type of Amino Acid naturally found throughout the existing structure of the hair fibre. Including the ArganID®
System, the focus of the professional colour range, in line with the Moroccanoil ethos, is care and protection. It also has that unmistakable Moroccanoil fragrance which both clients and stylists love.
As well as the Color Rhapsody Permanent Cream Color range (which contains 68 shades), there is als0 a High Lift Permanent Cream Color (5 shades), Color Calypso, a demi-permanent cream colour range with 47 shades, an Oxidative Cream Developer, Color Infusion Pure Color Mixers and Blonde Voyage Powder Lightener & Clay Lightener.
The professional colour was teased last year's at Salon International
, but officially launched at famed Liverpool salon Collinge & Co, which has recently undergone a major transformation and rebranding. (Check it out in the June issue's Interior pages).
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Moroccanoil Professional Colour[/caption]
Moroccanoil x Eurovision
Moroccanoil has been styling the hair of the Eurovision contestants and delegates in the run up to the music contest, and has been running events in the lead up to the finals on Saturday 13 May. HJ has been lucky enough to go backstage with the brand and meet the team of 28 stylists who are responsible for some of this year's iconic looks.
We spoke exclusively to Kevin Hughes, International Artistic Director for Moroccanoil
, and he explained the role of the stylists and the Moroccanoil 'Styling Bubble' - a dedicated, home-from-home styling area for the performers, delegates and Eurovision workers.
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The Moroccanoil Styling Bubble[/caption]
Kevin said: "Our main job is to make the performers feel comfortable and confident. That's always the key when working on a live show. We have 28 stylists from a whole host of different countries, so all the performers have someone in the Moroccanoil team who can speak their native language."
When HJ asked what the secret was to working with live performers and musicians, Kevin revealed, "The trick to keeping performers calm, is to be calm yourself."
He continued: "We actually have a Look Book with each artist's finished look in it. Antonio [Corral Calero, the Moroccanoil Global Creative Director] and three lead stylists worked with acts three weeks before the finals to finalise the looks. The Look Book is our bible, but we have to be adaptable too. For example, the Czechia band Vesna have waist-length braids that contain synthetic hair. Over the past weeks the hair has undergone many transformations, sometimes we add a little more, sometimes we take away, but every night we pack it all away carefully ready for the next performance. So much can happen in rehearsals, and they might decide to change their hair based on their dance routines or staging. We're here for the performers when they come off stage too."
Here's a few of our favourite Eurovision hairstyles in the gallery below... including one that is set to become iconic (see, Finland).